Why Important Strategy For Wineries & Regions?

Question 1

What are the economic / financial reasons Wine tourism is attractive to smaller wineries?

Answer 1

Wine market is V competitive
More so given consolidation of global wine Cos
Allows Cellar Door and follow up sales of wine
Sales of wine, food and merch = significant revenue source

Question 2

Why might wine tourism be attractive to bigger, more famous wineries?

Answer 2

Direct marketing, encouraging the consumer to buy the wine next time in store or viewing a restaurant wine list.
Sustainable: Vineyards, Winemaking, Operation + Engaging communication = Warm feeling to the brand

Question 3

Silicon Valley Bank

Napa Valley Vintners

Answer 3

Silicon Valley Bank - 60% American wineries sell direct to consumers

Napa Valley Vintners - 78% of 510 members <10k cases a year - wineries constrained by wholesale market

Question 4

What can wineries do to help Environmentally?

Answer 4

By demonstrating Sustainable: Vineyard, winemaking, and total operation they demonstrate leadership in protecting the environment giving consumers food for thought.

Question 5

What can winemakers do educationally?

Answer 5

Educate about wine encouraging trade up

Demonstrating Environmental credentials = Education

Question 6

Further benefit of promoting a sustainable, environmental operation?

Answer 6

Thru promotion encourage consumers to come and realise their imaginings, they expected beauty, now they can experience it

Question 7

What can winery do with other wineries?

To what benefit?

Answer 7

Join or create a wine route

Get recognition and promotion from local govt

Question 8

What does wine tourism give to the winery £?

Potentially allowing them to do what?

Answer 8

Increases financial sustainability of operation
May allow them to employ locals
Contribute to the greater community

Question 9

Region

What is an indispensable part of the tourist experience?

Answer 9

Food and Wine

Question 10

Region
What issues can rural communities face Tourism wise
How can Wine (Gastronomic) tourism help a region?

Answer 10

May not have an abundance of tourist attractions
Make wine production and related points THE tourist attraction
Combine with other rural and nature based attractions
= Generate tourist flow
Most wine producing regions have history, all have beauty

Question 11

Region
What can a region with wineries do to max interest?
To what benefit?
Where else will they spend their money?
And what does this do?

Answer 11

Create a wine route
Encourage visitors to explore a region
They will experience local hotels, restaurants, Campsites, BandB’s or living with locals
Keeps the Money local!

Question 12

Region
What else can Regions do to really optimise Wine tourism?
What does this do for younger population?

Answer 12

Link to festivals promoting wine, food, dance, music.
Launch Regional wine day / week
Generating local cash flow and keeping money local offers employment reducing risk of countryside de-population as younger gen seek work in cities or abroad