Old World Lagging Behind New World

Question 1

German wine routes since?

Most famous? Founded? Why created?

Answer 1

Germany since 1920s
Palatine Weinstrasse 1935
To connect Vintners villages to boost local wine sales

Question 2

Guy who shocked his neighbours in France?
When?
Where?
His name and Chateau name?

Answer 2

Alexis Lichine
1952
Margaux
Chateau Prieuré-Lichine

Question 3

Why did the Old World not feel a big need for wine tourism?

Answer 3

Because of the historically established network of wine distribution to Merchants, wholesalers, retail and restaurants

Question 4

What publication assessed the potential of wine tourism in what country
When?

Answer 4

Italy magazine
Assessed Italy WT was operating at 20% of potential
In 2008

Question 5

Not organised or SWT but what have you always seen in the roadside in France?

Answer 5

Degustation, Vente

“Tasting, Sales”

Question 6

What has the Old World got to offer Vs New world?

Answer 6

HISTORY! Culture, monuments, castles, chateaux,

Also more likely to get a more personalised experience than a Corporate Napa presentation

Question 7

Why is SWT becoming more appealing esp. to smaller operator?

Answer 7

Due to consolidation of Global wine market
May be more economical for smaller producer than attending Wine Fairs to try to get a distribution deal
More MARGIN retained by producer

Question 8

The vineyards are sustainably farmed BUT what if the rest of the operation isn’t?

Answer 8

Sustainability means working with what is already there and increasing sustainability in stages.
Target low hanging fruit for easy wins;
- Capture water for yard washing and lawn watering
- Install solar panels
- Small restaurant in a barn BUT using proper crockery and cutlery
- Bundling waste for re-cycling

Question 9

What’s that big wine place in France called?

When did it open?

Answer 9

Cité du Vin, Bordeaux

Opened 2016

Question 10

What are wine routes called in France?

Where are some of them?

Answer 10

Route des Vins

Loire, Rhone, Alsace, Bordeaux, Burgundy, Champagne

Question 11

What are wine routes called in Spain?

Where are some of them?

Answer 11

Ruta del Vino

Rias Baixas, Bierzo, Ribera del Duero, Rioja Alta, Marco de Jerez

Question 12

What are they doing in Italy for SWT wine routes?

Answer 12

Promoting on a Regional not National basis
Home of Agro Tourismo
Prosecco route, Barolo route, Chianti Classico route etc.