Numbers

Question 1

According to Mintel in 2014
How many wine tourists
US
France
Italy
Argentina
Spain
Germany

Answer 1

US 15 million mostly domestic
France 10 million
Italy 5 million
Argentina 1.5 million (30% of all 5m tourists)
Spain 2.1 million (just 3% of 65m visitors - HUGE Potential!)
Germany 1 million

Question 2

According to Mintel in 2014
How many wine tourists
Australia
NZ

Answer 2

Australia 5 million

NZ 1 million

Question 3

In 2016 how big did Mintel estimate the global wine tourism market?
No. Of visitors?
$ Spend
= Average $

Answer 3

50 Million+ globally
Spending $22 billion
= Av $ 440 per visitor