What Is SWT? Flashcards
What is WTTC how does it describe?
What is UNWTO how does it describe?
World Travel and Tourism Council - Tourism in wine that is beneficial to host communities.
United Nations World Travel Organisation - Tourism that takes full account of its current and future Social, Economic, and Environmental impacts addressing the needs of visitors, the industry, the environment and host
Who prob 1st defined what SWT is and how.
Who’s Mike and how does he summarise, at what, when?
CM Hall (et al) 2002 defined the 3 pillars of SWT:
Community sustainability
Economic sustainability
Environmental sustainability
Mike Veseth - The Wine Economist at 2nd UNWTO conf of SWT 2017
People, Profit, Planet
What is SWT NOT?
What is it inextricably linked with?
What’s it a subset of?
NOT Mass tourism
Inextricably linked with food - Gasronomic tourism
Subset of Agro-Tourism
To have SWT first or all you must have what?
There are schemes for this, what do they all have in common? 4
What do they all advocate? 2
First off Sustainable winegrowing
Sustainable winegrowing schemes all share; Biodiversity, Environmental values, Min use of chemical fertilisers = Soil life, Water management (Re-cycle and run-off)
All advocate - Benchmarking and continual re-assessment
SWT - Community
5 things
Most important?
Collaboration @ community level - Decision making
Socially positive; still want to live here, jobs, more money, work exp
Year round employment
Protect Environment, air and water for community
Traffic management policies - Access, parking, Tour mini-busses, cycle routes, encourage env friendly vehicles
Will local schools, charities benefit?
Local / Regional govt involvement
Festivals, music, culture and arts in locale / region
Most impt - Controls and monitors to measure impact and continually reassess
SWT - Economic
5 things
Most important?
Does it have long term sustainability?
Interdependency with community, will there be BandB rooms, hotels, restaurants? Will local bizz support?
Is there a commitment to keep money local?
Will we all work to ensure visitor experience is positive?
Will local govt improve infrastructure to ensure region can cope?
Can we partner with other communities to create wine trail?
Most impt- What controls and monitors in place to ensure Economic sustainability?
SWT - Environmental - In and around winery
5 things
Most important?
Protect inherent beauty of the region - managed development
Water - Collect, re-cycle, re-use, collect run-off
Energy - Efficient; Solar, Bio-mass boiler, anaerobic digesters, charging for electric vets to encourage
No a/c, channelling air=natural ventilation, Hydronics=cold water pipes
Re-cycling- Minimise landfill, collection and banding of recyclable waste, winery by-products>composting, washable plates, cups, knives/forks
Zero waste target
Give employees ‘Ownership’ of various areas
SWT - Environmental - In and around Vineyard
5 things
Most important?
Biodiversity - Wetlands to collect water run-off
Protect vernal pools, create wildlife corridors
Plant trees, Erect bird-boxes, Encourage natural predators
Minimise Chemical usage (constant monitoring of inputs/ plan to reduce)
Zoning so visitors can see, walk but not trample
Accompanied vineyard tours
Circle of Continual Improvement?
Self assess > Interpret performance > Action to improve > Implement change
And repeat!
Major consideration for SWT in Aus and NZ?
Who started an cellar door education programme this year?
Bio-Security
VineHealth Australia - Responsible Visitation Campaign (RVC)
Protecting South Australia from disease esp. Phylloxera
Objective - Keep tourists away from vines, or ensure their footwear and clothing is safe before entering vine rows.
What organisations to support SWT with benchmarking, evaluation, endorsement?
Earthcheck - Evaluate, Benchmarking and Certification
GSTC - Global Sustainable Tourism Council - Guidance
UNWTO - United Nations World Tourism Organisation - Guidance at government level
All have access to OIV “General Principles of Sustainable Vitiviniculture”
What is the Commercial organisation that promotes SWT and has annual awards for it?
Great Wine Capitals
