Use SWT To Dev Regional/National Tourism

Question 1

What are the problems with some smaller countries trying to attract tourists?
Why Wine?

Answer 1

Some smaller developing countries don’t possess wide range of tourist attractions.
Use wine prodn & related as THE main attraction that is then combined with other rural and nature based attractions and local culture and traditions.
Generate Tourist flow

Question 2

What is an indispensable part of the Tourist experience?

What is its place?

Answer 2

Gastronomy - Food and Wine!

A strong distinct travel product, attracts visitors, generates Socio-Economic benefits

Question 3

What do most wine producing regions in the Old World possess?

Answer 3

History in one form or another

Question 4

To ensure SWT success what is essential?

Answer 4

Community / Region buy-in and commitment. Openness to the concept of Tourism is essential

Regional / National Govt endorsement and promotion

Question 5

Define ‘Rural Tourism’

Answer 5

Tourism away from Urban and Metropolitan areas and away from bigger tourist resorts = Visiting smaller communities

Getting to know a traditional way of life. Often ecological/ecotourism
= The focus is on environmentally friendly travelling thru nature

Question 6

Wine Routes
Who defined them and when?
What is his definition?

Answer 6

CM Hall 2000
A Tourist route with signage and leaflets connecting Vineyards and Wineries within a greater or smaller area.
Winery collaboration is essential.
All this enhanced by landscape attractions and linked by cultural and heritage sites

Question 7

What else can you do in the countryside that you can’t do in the city?

Answer 7

Enjoy Country pursuits and activities, Folklore, Entertainment and Traditions

Question 8

What did Azeri and Patii suggest to use wine to develop SWT

When

Answer 8

2009
“Use wine, wine production territories and related activities as the main attraction in combination with rural and nature based attractions.
Create an attractive offer to generate tourist flow”

Question 9

What must Tourism staff have?

What might you need to do?

Answer 9

Staff must display professionalism, be willing to interact and be friendly.
Language skills might be an issue so EDUCATE

Question 10

Put the SWT package all together - Describe!

Answer 10

Wine tasting and education, wine and local food matching, Guided vineyard tours, Grape picking, Visit cellars, make some wine.
Accommodation, Cellar door sales, History and thematic presentations
Museum of wine, conferencefacilities

Question 11

Do what Locally / Regionally / Nationally to encourage tourists?

Answer 11

Festivals to promote wine and food, culture and history, music and dance.
Launch National wine day / week
Wine busses to take people round