Who used the New Media Flashcards
What are the four types of divides which affect who use what media
Generational
Social class
Gender
Global Divide
What are the different patterns with Generations and New Media usage
Biggest divide between youngest and oldest in society - smaller between young adults and early 50s
Young have grown up with new media (agents of secondary socialisation), they are more likely to use it in multiple ways than older people
Older people more likely to be aware of cookies to collect personal data compared to young seeing them as making things personal
What are the different attitudes towards New Media based on Generational divides
Changing attitudes with older people using the internet more due to covid
Pensioners were the most active userss on the NHS app
What do marxists argue about the increase in services online
It is because of the increase trying to cut cost
Negative for groups who cannot access internet, missing out on key services
What are the different patterns with Social class and New Media usage
Gap has narrowed between MC and WC recently but it still exists
Those in lowest socio-economic group are less likely to use internet at home - 96% vs 81%
MC more likely to use a broader range of platforms
WC less likely to play games on devices - 62% vs 49%
What are the different attitudes towards New Media based on Social class divide
People in richer households more likely to use new media to access news
Richer households more confident in identifying scam profiles, emails and paid partnerships
X - vast majority of attitude statements we asked about there were little differences in their views on a wide range of topics
What are the different patterns with Gender and New Media usage
Ofcom: Women: more likely to use internet, slightly less likely to play games, more likely to use all 4 types of online communication platforms (social media, messaging, video sharing, live streaming)
Men more likely to: have positive attitudes towards internet, use it to access news, BUT less likely to use fo studying
What are the different attitudes towards New Media based on Gender divides
39% of men think it is important that people can say what they want online even hurtful or contraversial vs 27% of women
Men more likely to believe that the benefit of using online commmunications platform outweigh the risk
Women more likely to use them to help stay in touch with family and friends
What are the different patterns with the Global divide and New Media usage
While mobile phone usage has spread, developing countries have limited access to new media
More likely to have access to smartphones and internet
Only 35% of people in developing countries have access compared to 80% of devveloped world
What type of things are we encouraged to do online today
Banking, booking appointments, shopping, applying for jobs, school, work
Due to the increase in use of New media, why is there more concern oin childhood
Concern on children accessing damaging material:
- Pornography, grooming and radicalisation, scams
What are some evaluation statistics that show that New media usage is decreasing
27% disable notifications or use ‘do not disturb’
25% took a deliberate break from any social media apps
