Audience Effects Models - Hypodermic Syringe Flashcards
What is the definition of a Passive audience
Audiences directl absord information from te media which can lead to copy cat behaviour
What is the defintion of an Active model
Audiences not homogenous, they have a variety of characteristics which influence how they interpret the media
Audiences active in choice with how to respond to media
What type of model is the Hypodermic Syringe Model - active or passive
Passive
What is a breif description of the Hypodermic Syringe model
Direct correlation between what is shown on the media and becoming the audiences beliefs
Media acts as a syringe - directl injecting into audience and they passively take it
What are two law case examples that could be used to show the Hypodermic syrine model
James Bulger - two child murderers were seen to have watched voilent film and done similar actions to the victim as was shown in the film
Axel Rudakabana - used the dark web to influence his creation of poisen in his bedroom and become radicalised
What scientific experiment shows the direct impact of media on children
Bandurs Bobo Doll experiement: Used media imagery of violent acts to see if children internalise and immitate the behaviour
What is one evaluation point for the Bobo doll experiment for showing the Hypodermic syringe model
Children still in early ages of socialisation so more likely to impact them than adults as they are prone to immitate behaviour without understanding or with lack of morals
What do marxists say is evidence of they Hypodermic Syringe model in media
Advertising encourages consumerism
Marcuses - media transmitted mass culture wich audiences passively accept
Children are not aware of sponsorship or commercialisation so more likely to directly influence them
Media coverage of politics influencing voting behaviour
What do feminists say is evidence of the Hypodermic Syringe model in the media
Portrayals of femininity leading to eating disorders - beauty myth
Mens consumption of manosphere and violent behaviour towards women - Adolesence, Andrew Tate
Skin care of children is dangerous as they ask parents for products seen used by tiktok influencers
What is one positive of the Hypodermic syringe model
Newsons study: violent images desensitzed young people and violence
- resulted in age regulations - PG13
- has impacted society and outlook on things
How does the idea of Catharsis critise the hypodermic syringe model
Screen violence can be safer way for people to release their aggressive energy - less anger in real life
How does the idea of Sensatisation critice the hypodermic syringe model
Seeing violence can make the audience more aware of the consequences of violence - brings awareness to victims and punishments
How does the idea that children are becoming more media literate criticise the hypodermic syringe model
This means that children are not as vulnerable to copy cat behaviour of the media as they have grown up with it and are aware of the negatives
How does the idea of the media being a scapegoat critise the hypodermic syringe model
Media is a scapegoat for other institutions having a bigger influence such as failings in the family or education
What are the methodological problems of Banduras study for the hypodermic syringe model
Gauntlett - Bandruas study in a lab, not realistic and this may have influences on behaviour and not just the media
