New Media Flashcards
What is New Media
Types of media that are more interactive, quicker and use screen based digital technology (e.g social media, internet)
What is Old Media
Traditional forms of media such as print media (eg newspapers and magazines), Radios and Television
What are the 5 features of New Media
Technological convergence
Interactivity
Dispersal and Accessibility
Hyper-textuality
Virtuality
What is meant by Technological Convergence as a feature of New Media
It is increasingly the case that one device can perform many functions & be used to access a wide variety of media & information
Can use your phone for contact, games, camera, work
What is meant by Interactivity as a feature of New Media
Audiences engage with the media – choose what aspects of it to use, respond to it in ‘real time’ and contribute to the content.
Participartory culture and Collective intelligence
What is meant by Participatory culture (Interactivity of new media)
No longer a divide between editors who produce media and passive audiences who consume it. They interact with each other
What is meant by Collective Intelligence (Interactivity as a feature of new media)
Sharing knowledge to build a group intelligence that is greater than that of any one individual
What is an evaluation of collective intelligence
Interactivity and participatory culture of the new media does not lead to collective intelligence as some people can spread misinformation on websites such as Wikipedia
What is meant by Hyper Textuality as a feature of new media
Web of connections between different parts of the media – everything is interlinked
What would PM say about Hyper Textuality
Media is more personalised to the user who can pick n mix
What would Marxists say about Hyper Textuality
Increases false needs & consumerism
What is meant by Disperal and Accessibility as a feature of new media
New Media is less centralised (restricted to media professionals and those that could afford) and is now more accessible to all. It is spread through the population, with a range of media products & information available
What is meant by a Breakdown of the information hierarchy for Disperal and Accessibility
Breakdown of the information hierarchy: Parents have less control over the New Media - Children can now access it
What is meant by Virtuality as a feature of new media
Various ways people can immerse themselves in unreal interactive virtual communities that are a ‘copy’ of real life
What are the arguments for saying that New Media is new
Interactivity did not exist to the extent it is now: Citizen journalism and participatory culture means that audiences play a vital role in creating and shaping new media output
Global nature of the New Media
The fact the New Media is significantly quicker distinguishes it – even if the same functions are being performed
What are the arguments for saying that New Media is not that new
It is evolutionary not revolutionary with the main difference being speed
Interactivity was present in traditional media it may just have been slower than it is now. ‘Points of View’ allowed audience to give their opinions by sending letters. You can call into the radio
New Media has provided ‘add ons’ rather than replacements (Both Traditional TV + Catch up available)
Technological convergence: The same functions are being performed but just on one device – it is not new it is just more convenient
In 2023 what % of UK households had internet access
94%
On average how many days a year does an adult spend online
56
What classifications are the differences in new media usage stats
Class, age and gender
How does virtuality of new media make it more addictive
People losing touch with reality
How does Dispersal & accessibility and Technological convergence make the new media more addictive
Easier and more convenient
How does Hyper textuality make the new media more addictive
Personalised information makes it more likely to stay online
How does interactivity make the new media more addictive
New media can be a job for some
What is meant by Digital divide
THe gap betweeen those with internet access and those without it
What is meant by a digital underclass
Those without access to internet
