Audience Effects Models - Cultural Effects Model

Question 1

Which sociological perspective can be paired with this model

Answer 1

Neo-marxism

Question 2

Which other model does this model agree with

Answer 2

Reception analysis model - audiences interpret media based on social background differences so may interpret media differently
BUT says only interpret these messages within certain limits - media is an ideological tool and reflects views of those who control and produce it (Bourgeoisie) so must accept dominant reading

Question 3

How does the Cultural Effects model happen

Answer 3

Through the drip drip effect - over long periods of time, audiences exposed to ideological messages in media that are ued to maintain status quo (capitalism)
Allows values of the rich to gradually become those of most people through consent - hegemony

Question 4

What are some examples which can be used to show this model

Answer 4

Success and happiness defined by wealth
Benefits unjustified as people ended up in that position due to own choices
Certain groups shown as criminals - Hall et all Black muggers

Question 5

What is one positive for this model

Answer 5

Striking balance between passive and action - audiences interpret differently (active) but are limited (passive)

Question 6

How do Pluralists criticise this model

Answer 6

Only showing what audience want and not to convince them of a different view - there is also a diverse range of views so difficult to spread one view of capitalism