What is Marketing Flashcards
what are the three stages of marketing’s evolution
bringing to the market
identifying the market and marketing to customers
marketing with customers and creating values
what does AMA stand for
American Marketing Association
what was the to market era all about
supply and allocating resources
what was the market to era all about
marketing to customers to get them to buy
what is marketing saturation
over advertising
what are the four 4ps of marketing
price, products, promotion and place
what is the marketing with era about
customer at the centre
consumer is the cocreator of value
what does CSR stand for
corporate social responsibility
how is a bond and loyalty established in the pandemic
consumers would feel proud of their brands helping their employees and donating equipment etc.
what were the two forecasts for consumption at the end of the pandemic
1 - surge in consumption as people cannot wait to get out of their homes, dine, travel etc
2 - slow return due to prolonged concern
in what area could consumption increase after the pandemic
health
eg supplements. pain relievers, fever reducers and so on
