Can Consumers Escape the Market Flashcards
what is said about the 25% drop in consumption model
modest enough to be possible, dramatic enough to be earth shatering
example of a trailblazing brand who have encouraged consumers to question their consumption and buy less but better
levis
patagonia
idea believed by anti consumers
you cannot buy happiness in a shop
idea behind mindful consumption
awareness in the present moment
what is slow food
locally sourced, in season, sustainably packed food
what is slow fashion
smaller quantities of production
longer lifestyle of clothes and trends
what festival was spoken about in class for consumers escaping the market
burning man
how does burning man reject consumerism
people must exchange and use alternative consumption practices
eg perform and show talents
what is the material wealth growth prosperity myth
we need economy to grow so we can grow our material wealth and be happy and prosperous
(there is a correlation between material wealth and prosperity)
what does it mean that there are diminishing returns when it comes to material wealth
more we have, the less we enjoy it
what is consumer cynicism
feeling of general dissappointment that whwta we have incurred is not what we were promised
how are consumers becoming more cyncial and harder to impress
more aware of the ad languages and are more able to easily dismiss
marketers are aware that their consumers are less vulnerable, naive and impressionable, how must they market now
in a more sophisticated and meaninful way
what is the recursivity of consumer cynicism
marketers are aware that consumers have these metacognitions so try to come up with creative and inventive ways to market
eventually consumers become jaded to these
cycle continues
why are activism moves by brands scrutinised
consumers feel too many brands use societal issues as a marketing ploy to sell more products
