Can Marketing Cause Harm to Society Flashcards
first evidence of advertising
Babylonian Empire 3000 bc
what is included in modern advertising that was never included before
behavioural technologies and consumer research perfectly tailored for that consumer
examples of harmful products that are advertised
alcohol, fast food
example of an age group who are easily manipulated by advertising
children
how is nostalgia used in ads
engrain memories in children while they are young to keep the products in their lives forever
what is advertisers aim when targeting children - obviously children don’t have their own money and can’t decide themselves what they buy
that the children will nag their parents enough until they buy the product
what arguments do people give defending advertising saying it doesn’t negatively affect society
it provides information
it educates people and brings matters to public attention
examples of ‘less bad’ claims
less fats
less sugar
how is advertising good from an economic standpoint
generates demand bringing prices down
how can marketing be manipulative
misrepresentations vs omission of information
ads are very unrealistic (idealic scenraio)
to be manipulative what does the thought process behind marketing have to be
an element of intent that it will change their audience’s usual way of thinking
what is the difference between consumption and consumerism
consumption is a necessary part of the human condition -> sleep, eat, shelter, clothing, transportation
consumerism is much more removed from basic consumption -> we perceive our worth, status, preoccupied with the things
what is materialism
the value we attach to material possesions in our lives
what is the consumption happiness myth
we feel happy when we get something
we feel fear that we will lose this thing that maade us happy
endless cycle with no real pleasure, left in a state of constant craving
what role does marketing play in the consumption happiness reward cycle
constantly create craving state
what were cigarettes marketed as in the suffragette movement
torches of freedom
what have cigarette companies relied on the message of to defend them selling harmful prodcuts
that is is a personal choice to smoke or not
how is marketing of instant milk formula harmful
can never be as good for baby as breast feeding
who is a vulnerable customer
a customer who unwillingly or unknowingly engages in the market
what is a morilly justifiable market
customers who are informed of their rights
they can tell the difference between regular content and advertising
they can interpret intent
they can understand price and quality
none of this applies to children
why can’t children distinguish between regular content and advertising
when they watch TV they can’t tell what is still the program and tv show
the style that is adopted
how do brands defend targetting children
saying they’re giving them power
what was an extreme example of misbranding discussed in class
oxycontin
vulnerable audience targetted
severe consequences - deaths
by how many times do food brands report to have a greater return on digital advertisements than TV ad
4x
