Marketing and the Environment Flashcards
what is conspicuous consumption
false needs, psuedo needs, and artificial desires created by advertisements
how do consumers justify their consumption
separation between consumption and consequence - denial
the negative externalities are not accounted for in the price
how does green marketing not fix the problem of consumption
still consumption which we’re trying to reduce
what is greenwashing
claims made that deflect attention away from less savoury activies to belive the company is doing more than it is
what is the sin of the hidden trade off
emphasising one environmental issue while deflecting others
what is the sin of no proof
percentages or other stats tht are not verified with evidence
what is the sin of vague language
poorly defined, too broad and lack detail so potential for misunderstanding is high
example of marketing friendly words for green washing that have no one single definition
all natural
green
environmentally friendly
what is the sin of flase labels
certification like images are misleading
what is the sin of irrelevance
claim that is unimportant or unhelpful
what is the sin of the lesser of two eveil
claim that distracts customer from greater environmental impact of the category as a whole eg sustainable cotton ts hirts
what is the sin of fibbing
straight up lying
example of sin of fibbing
volkswagon emissions scandal
what can be done to stop greenwashing
standardisation of legal frameworks
are currently poorly enforced
how can we consume our way out of a climate crisis
buy energy saving lightbulbs
buy electric cars
