Marketing in Digital Environment Flashcards
examples of social media now interacting with most parts of our lives
travel - trip advisor
work - linkedIn
food - yelp
music - spotify
how does social media shape culture itself
influencers have clothes brands, makeup
what are micro influencers
influencers with a smaller but more active following
what does a self reinforcing cycle mean
Algorithm is designed to increase the user’s dependency as much as possible
how do people use social media to help with their purchase decision
communicate with people we do and dont know
word of mouth equivalent
what are the challenges for brands on social media
may not be welcome
loss of control
virality backfire
how does social media aid PR
a satisfied complaint can end up being more loyal than a customer who had no problem at all
