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Retailmarketing > WG2 > Flashcards

WG2 Flashcards

1
Q

werkwijze swot 4 stappen

A

inventarisatie, vinden van combinaties, bepalen relatieve belang, clusteren van uitkomsten

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2
Q

hoe moet er geclsterd worden?

A

clustering moet aansluiten bij onderdelen strategsch marketingbeleid (wie, wat, hoe en waar) of bij tactisch retailmarketingbeleid (elementen makretingmix)

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3
Q

sterk + bedreigingen

A

verdedigen

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4
Q

sterk + kansen

A

aanvallen

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5
Q

bedreigingen + zwak

A

wegwezen

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6
Q

zwak + kansen

A

verbeteren

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7
Q

swot uienringen

A

niet echt van belang, tamelijk belang, groot belang

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8
Q

tactisch retailmarketingbeleid 5 onderdelen

A

1 Communicatiebeleid: belangrijkste touchpoints
2 Presentatiebeleid: hoe worden de winkels ingericht?
3 Assortimentsbeleid: uitgangspunten voor assortiments-samenstelling?
4 Prijs- en promotiebeleid
5 Personeelsbeleid:

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9
Q

externe marektingmic 5

A

(People, Product, Place, Price & Promotion

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10
Q

interne marketingmix 5

A

(Presentation, Physical distribution, Personnel &
Productivity

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Retailmarketing (9 decks)

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