formules L2 Flashcards
1
Q
CA
A
catchment area (consumentengebied)
2
Q
UV
A
unique visitors
3
Q
VF
A
visitors frequency
4
Q
calculation number of visitors
A
CA * VI
5
Q
calculation visitor index (VI)
A
UV*VF/CA
6
Q
calcualtaion number of customrs
A
CA * VI * C (conversion rate)
7
Q
calculation of sales
A
CA * (UV * VF / CA) * C * UPT * AUP
8
Q
UPT =
A
units per ticket (artieel per klant
9
Q
AUP=
A
average unit price (gemiddelde prijs artikel)
10
Q
atrractiwaarde
A
number of customers
11
Q
Ttransactiewaarde
A
C * UPT * AUP
12
Q
shortversion retail monitor formula
A
S = CA * VI * C * AB
13
Q
AB formule
A
UPT*AUP
14
Q
retail monitor formule difference
A
no catchmenta area
15
Q
total reach of website=
A
UV * VF
