Week_8_Field Work Flashcards
What is the process of conducting field work?
- Selection of fieldworkers
- Training fieldworkers
- Supervision fieldworker
- Validation fieldworker
- Evaluation fieldworker
There is some general qualification required for field workers.
Health, outgoing, communicative..
What is initial contact for trained field workers
should train them to make opening remarks that will convince potential respondents that their participation is important
Four trainings for fieldworkers
Initial contact/asking problem
probing
recording answers
terminating interview.
Some techniques for probing
Repeating the question. • Repeating the respondent's reply. • Using a pause or silent probe. • Reassuring the respondent. • Clarification. • Using objective/neutral questions or comments.
What is the best method to record interviewers’ answers？
Use respondent’s own words, do not summarize respondents’ answers. use verbatim not paraphrased
Training should cover the following:
• The research process: how a study is developed, implemented, and reported.
• Importance of interviewer’s honesty, objectivity, and professionalism.
• Confidentiality of the respondent and client.
• Familiarity with market research terminology.
• Importance of following the exact wording and recording responses verbatim.
• Purpose and use of probing and clarifying techniques.
• The reason for and use of classification & respondent
information questions.
• A review of samples of instructions and questionnaires.
• Importance of the respondent’s positive feelings about survey research.
How to properly make the supervision on project
– Properly supervise interviews.
– Monitor an agreed-upon proportion of interviewers’
telephone calls.
– Be available to report on the status of the project daily to the project director, unless otherwise instructed.
– Keep all studies, materials, and findings confidential.
– Notify concerned parties if the anticipated schedule is not
met.
– Attend all interviewer briefings.
– Keep current and accurate records of the interviewing progress.
– Make sure all interviewers have required materials on time.
– Edit each questionnaire.
– Provide consistent and positive feedback to
interviewers.
– Not falsify any work.
Techniques for good interviewing
Provide name & contact number
Read questions exactly as written
Read questions in order
no mislead
no reveal respondent’s identity
Keep a tally on and the reason for each terminated interview.
remind neutral (don’t indicate agreement with respondent)
What is quality control and editing ?
Check if field procedures are being implemented properly
What is sampling control?
Supervisor should ensure interviewer follow the sampling plan
How to control cheating?
Minimized by good training, validation, and supervision
what should be cared if interviews conducted by a large number of interviewers?
Use central office control
How to validate the fieldwork?
call 10%-20% respondents to inquire
ask length and quality of the interview, reaction to the interviewer, and basic demographic data.
Cross-check demographic information against the information reported by the interviewers
In which way we can evaluate fieldworkers?
- Cost (salary ad expense) and Time per completed interview.
- Response Rates
- Quality of Interviewing (directly observe interview)
- Quality of Data
