Week_6_Questionnaire

Question 1

Pretesting in a research context is similar to test marketing in a new product development context.

Answer 1

Strong agree. You can send pretesting to vendor

Question 2

Two types of data collection forms

Answer 2

Survey questionnaire and observation form

Question 3

What the questionnaire should look like?

Answer 3

Avoid ambiguity, careful wording

Question 4

Four “Do’s” of Question Wording

Answer 4

1, The question should be focused on a single issue or topic.

2. The question should be brief.
3. The question should be grammatically simple, if possible.
4. The question should be crystal clear.

Question 5

Four “Do Not’s” of Questionnaire Wording

Answer 5

Question should not be leading, loaded, double-barreled, overstated.

Question 6

Screening Questions

Answer 6

determine who is the audience.

Question 7

Classification Questions

Answer 7

Classification question must be in the end

Question 8

Coding sheet of questionnaire is important

Answer 8

determine which data to which cell in excel