Week Three/Four - Quantitative

Question 1

which three documents are essential in defining an objective for a survey

Answer 1

1. statement of purpose
2. list of variables to be measured
3. Analysis of plan

Question 2

why are cognitive interviews used during pre testing

Answer 2

to provide researchers with a deeper understanding based on verbal reports when they describe their thought processes. Designed to answer 4 questions.

1. are Q’s consistently understood
2. do respondents have information to answer the Q’s
3. do the answers accurately describe what respondents have to say
4. do the answers provide valid measures of what the Q is designed to measure

Question 3

what are the 4 quality aims of survey research

Answer 3

1. valid (measures what is supposed to be measured)
2. reliable (measures in a reproducible manner)
3. unbiased (does not systematically under or overestimate the true value of results)
4. discriminating