Week 4 - Qualitative Flashcards
1
Q
list qualitative data collection techniques
A
- observations
- objects e.g. cultural artefacts
- audio visual material
- in depth interviews
2
Q
list the limitations of in depth interviews as a data collection method in qualitative research
A
- generates large amounts of data which requires time & cost to conduct, transcribe, analyse
- self report data, thus unable to confirm or disconfirm participants responses
3
Q
list the 6 different types of in depth interview questions
A
- background/demographic
- experience/behaviour
- opinion/value
- feeling
- knowledge
- sensory