Week 6 - Planning Data Collection and Analysis Flashcards

1
Q

how is quantitative data collected

A

variables are assigned a numeric value that reflects category or amount

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2
Q

what are the four levels of quantitative data

A
  1. Nominal
  2. Ordinal
  3. Interval
  4. Ratio
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3
Q

what is the purpose of gathering quantitative data

A

To gather:

  1. behaviours
  2. thoughts
  3. opinions
  4. attitudes
  5. emotions
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4
Q

list data collection approaches

A
  1. standardised tests/ performance measures
  2. contextualised/environment assessment
  3. focus groups
  4. biometric measures
  5. document/record interviews
  6. observation
  7. interviews
  8. surveys/self report measures
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5
Q

how is a pre test different to a pilot test

A

Pilot tests use a representative sample to identify challenges in execution of survey. Pre test is to purely test the wording and understanding of questions

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