Week Eight Flashcards

1
Q

Mobile commerce:

A

The use of handheld wireless devices for purchasing goods and services from any location

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2
Q

Electronic Data Interchange (EDI):

A

EDI enables the computer-to-computer exchange between two organizations of standard transactions such as invoices, bills of lading, shipment schedules, or purchase orders

About 80 percent of online B2B e-commerce in the United States is still based on proprietary systems for EDI

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3
Q

Information asymmetry:

A

Exists when one party in a transaction has more information that is important for the transaction than the other party. That information helps determine their relative bargaining power

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4
Q

Personalization:

A

Ability of merchants to target marketing messages to specific individuals by adjusting the message for a person’s name, interests, and past purchases

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