Week 9, Focus Groups and Interviews Flashcards
Break Characteristics
Categories that distinguish groups from each other.
Interviews
A means of producing different forms of information with individuals and groups.
High flexible and highly unpredictable.
Qualitative Interviews
Can do in-depth, loosely, semi-structured interviews.
Conversations with a purpose.
Used to get participant to talk at length about something.
Structured interviews are generalizable and quantifiable. As a result they are used to ___ data.
Structured interviews are generalizable and quantifiable. As a result they are used to collect data.
In a qualitative approach, working with people we take a constructive stance, we are working with participants to ____ data.
In a qualitative approach, working with people we take a constructive stance, we are working with participants to generate data.
If you’re interested in collecting data then you
create an instrument and send it out to bring back data.
A qualitative approach is about
creating a space to generate content, we are analyzing not what people say but how they say it.
Benefits of a qualitative interview
- Access to attitudes, values, and feelings
- Sensitive issues can be broached
- Achieve depth
- Reflect complexity
- Allow respondents to answer in their words
What are five different interview styles and what do they depend on?
- formal
- informal
- friendly
- conversational
- controlled
The style you use depends on your personality and research goals.
Variables that can affect the interview
- interviewer
- location
- form of questioning
Focus Groups
Small group discussion focused on a particular topic and facilitated by a researcher
Not an opportunity to interview many people at once
An opportunity to see how people interact based on one particular topic
Originated in marketing
Generating on the basis of group interaction and discussion
Focus groups are about the ____ not the _____.
Focus groups are about the unit not the individual.
Focus groups are about
social constructionism
Focus of the group
- fixed schedule of questions
- topic guide of themes
- group exercise
- visual cues
World cafe
Offshoot of focus group
Stations people rotate to
