Week 7, Discourse Flashcards
Discourse
Single utterance or speech act
Systematic ordering of language involving certain rules, terminology, and conventions.
How speech and text reproduce and shape social meaning.
Method for studying the use of language in social contexts.
Foucault: Language is about power, those in power make language.
Critical Discourse Analysis
Social and historical approach to the study of discourse.
Social and political context of discourse.
Interpret language with social/political context in mind.
How or what ideologies are being reproduced through media artifacts.
Very data driven.
Interpretive Repertoires
Ways of speaking and modes of understanding
Nominalisation
The use of nouns instead of verbs to describe events
Visual analysis
Analysis of a visual artifact
Artifact does not exist in a vacuum, there is sociological and cultural context.
Visuality
Refers to seeing things in a social and cultural context while appreciating how context is created.
Moving Images: Early Documentaries
Ethnographic research, recording the lives of others.
Power with ethnographer/filmmaker
Often maintained separation of primitive vs civilized, reproducing the “other”.
Moving Images: Commercial Films
Can give insight into political or social issues of a society’s time
Analyzing how audiences react
Thematics, spectator director.
Moving Images: Television
Television is a private act, unlike film
Content analysis
Engage in studies of representation, production, and consumption.
Still Images: Photography
Photos are used in place of text, photos stand alone as artifacts.
Methods for analyzing visuals:
Content analysis
Semiotics
Discourse analysis
Critical discourse analysis
Photo elicitation
Memory work
Photo elicitation
A way to use images in conjunction with other methods, create conversation with participants.
Memory work
Roots in photo elicitation
Used to encourage autobiographical reconstruction, more emotional way to collect data.
