Week 8, Content and Comparative Keyword Analysis Flashcards
Content and keyword analysis both share a common interest in
the use of language in social contexts, providing insights into the way speech and text help to shape and reproduce social meanings forms of knowledge.
Content Analysis
A quantitative method for studying textual data.
Very objective
Criticized for being concerned with WHAT was said not HOW it was said.
Inter-rater reliability
a test used to ensure that codes are matched to content in a consistent manner.
Kappa statistic
Accepted measure of inter-rater reliability when applying a coding scheme.
0-1 scale
Marginals
Add together the totals for the rows and the columns.
Manifest content
Content that has been written or spoken by the producer, rather than as it had been read by the researcher.
Keyword Analysis
Provides an aerial view
Keywords
Words that occur more commonly in one set of texts than the other
Keyness
Statistic based on a log-likelihood calculation, which is an indicator of how “key” is a difference between two texts.
Collocation
The company a word keeps
Words that occur together in high frequency
Mutual information score
Accounts for words like “the” or “and” when searching collocates.
Semantic Prosodies
Accounts for word within a specific distance of the keyword being analyzed.
