Week 9 Flashcards

1
Q

Fundamental Nature of Memory

3

A

1) Memory representations are only as good as the input
2) Memory is reconstructive
3) Expectations can be manipulated

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2
Q

Memory only as good as the details which are encoded

1) Sensory limitation
2) Attentional bottleneck

A

Sensory limitations prevent all of the details of a scene or an event from being registered in memory

Attentional bottleneck limits the amount of information that is perceived

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3
Q

Distance and perception

A

Distance affects perception => which in turn affects memory

The visual system spatially removes details (proportional to distance)

Practical aspects:
How can someone recognise ppl from line ups?
Often why there are misidentification

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4
Q

Distractions and encoding

Daniels (1895)

A

Distraction interferes with encoding => thus memory

The amount of interference increases the longer you have to wait before recall

like forgetting the name of ppl you just met.

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5
Q

Distinctive Features attract attention

1) Light, Kayra-Stuart & Hollander (1979)
2) Fleischman et al. (1976)

A

1) Faces which are dissimilar to prototypical or average faces are easier to remember
2) Attractive & Unattractive faces are recalled better than moderately attractive faces

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6
Q

Weapon focus!

Loftus et al. (1987)

A

People FIXATE faster and for longer on unusual (i.e., salient) or highly informative (i.e., valid) objects

Weapon focus: 
Fixating on the salient stimulus rather than the the faces
Line up identifications: 
Control: 38% hits
Weapon: 11% hits
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7
Q

1) Memory representations are only as good as the input

Summary

A

Memory of details is only as good as the perception of those details

Attention, salience, & distraction affect what “gets in” to memory

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8
Q

Construction of memory:

Schema

A

Schema:
1) is a concept or set of ideas or framework for representing some aspect of the world.

2) influence how you interpret new information and impt in determining what you pay attention to when learning.
3) determine what you learn and how you represent that knowledge.

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9
Q

Construction of memory:
Schema
Pros and Cons

A

often very beneficial. Schema improves comprehension and recall for passages.

BUT
it can also lead to distortions in memory:
1) Information inconsistent with the schema is often reinterpreted or distorted to fit the schema
2) Schema are very hard to change; even in the face of contradictory information

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10
Q

Constructive Memory

Carmichael, Hogan & Walter (1932)

A

12 trials; participants can look at the image as many times as possible;

2 Condition: varied by label (the same pic , ambiguous, presented as 7 or 4. etc)

objective: What % of the drawings were distorted to the label?

Recollections were altered in the direction of the label (70%)

Knowledge of the item superseded the actual details of the studied item

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11
Q

Constructive Memory

Sir Frederick Bartlett (1932
Sydney)
Details

A

Memorise stories or pictures

Examine how those memories changed over time/ or passed along

Experiment 1:
Presented British participants with a Native American folk tale “The War of the Ghosts”

Immidiate repeat
Several days/weeks/years later

each time transcribing the changes in the narrative

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12
Q

Constructive Memory

Sir Frederick Bartlett (1932)
Analysis of changes

A

General outline stays constant for each subject after first recall

Style and rhythm are altered

Forms and items become stereotyped

Story is rationalized; meaning of various symbols is added

Conclusion
With infrequent reproduction, details are omitted or simplified and items be transformed to more familiar forms (fitting schema)

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13
Q

Summary?

A

hmm

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14
Q

Memory is reconstructive

thus misleading

A

Providing a misleading cue affects how the schema is retrieved and altered to explain that detail

Big picture:
Cues are data, the schema is a hypothesis which adapts to explain that data

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15
Q

Oral Traditions:

Lynne Kelly (2016) The Memory Code

A

Some strange to others is familiar to the ingroup (Indigenous stories)

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16
Q

Oral Traditions:

The fade away of details does not happen for oral traditions. why? (indigenous story: Westeners VS indigenous ppl)

A

Westerners:
Details fades and the gist remains

Indigenous:
Remembered

Explanation:
In oral traditions, knowledge is protected by being passed on in only in special situations with carefully guarded ritual (salience?)
1) This protects the information from being degraded
2) Important for survival

17
Q

Expectations can be manipulated:
Questions

Bird (1927); Marshall (1969)

A

Because memory for detail is poor, people can be influenced by questions which suggests specific expectations

eg:
People are not accurate when reporting numerical details:
car speed: actual (12 mph)
Person: ~10 to 50 mph

Leading qns:
you were at the scene of the crime on the 29th of August, correct?
VS
Where were you on the 29th of August?

18
Q

Expectations can be manipulated:
Questions

Bird (1927); Marshall (1969)

A

Because memory for detail is poor, people can be influenced by questions which suggests specific expectations

eg:
People are not accurate when reporting numerical details:
car speed: actual (12 mph)
Person: ~10 to 50 mph

Leading qns:
you were at the scene of the crime on the 29th of August, correct?
VS
Where were you on the 29th of August?

19
Q

Traffic accident experiment

Loftus & Palmer (1974)
Details and Results

Idea if leading qn.

A

Participants presented with a pic of car crash

They were then asked to make an estimate of how fast the car was going when it ______ into the other car

Variation:
contacted/Hit/bumped/collided/smashed in the blank

Results:
contacted < Hit < bumped < collided < smashed in terms of speed estimates

Memory:
P’s are more likely to report that they did see broken glass if the word smashed is used compared to the word hit or another control group

Using a leading question influences the estimate of the speed and inferences based on memory for particular events

20
Q

Line ups: Warning that appearance may have changed

Charman & Wells (2007)

A

The type of question provides a cue which is used to extract a schema of the events

When given the instruction that appearance may change, more False alarms than when no instructions were given.

21
Q

False Memories

Wade, Garry, Read & Lindsay (2002)

A

False memories are notoriously easy to implant

Implanted photos from people’s child hood into scenes that they never experienced

The number of false assertions incorrectly remembered increases (after interviews<3>)

22
Q

Continued influence effect:

A

It is very difficulty to remove the influence of misinformation

Continued influence effect:
The persistent reliance on misinformation even when people can recall a correction or retraction

23
Q

Warehouse fire
Johnson & Seifert (1994)
Details

A

Description of an fire incident in 3 conditions:
Control: Closet empty

Immediate Retraction:
Flammable materials in closet
immediately Closet was empty

Delayed Retraction:
Flammable materials in closet
after awhile closet was empty

Questions that was asked later:
1) Fact questions
Where was the fire located?

2) Inference questions
Why did the fire spread so quickly?

3) Manipulation check
Do you remember any corrections?

24
Q

Warehouse fire
Johnson & Seifert (1994)
Results

??

A

Misinformation results in more references to negligence

No difference in recall of retraction (100% immediate vs 90% delayed)

Even when you KNOW something has been retracted, it still influences your memory

number of references to volatile materials:
Immediate > delayed&raquo_space; sig. control

25
Q

Belief increases with repetitions

Ecker, Lewandowsky, Swire & Chang (2011)

A

When misinformation is presented once, it continues to be believed even if retracted more than once

The belief in the misinformation is greater when the misinformation is repeated.

And still doesn’t diminish to baseline levels even if retracted multiple times

26
Q

The causal role of misinformation (3)

Johnson & Seifert (1994)

A

Inferences based on misinformation only occurred when the volatile materials could have been the cause of the fire

No increase in misinformation when the volatile materials were mentioned as being located in a store across the street

Not just recall alone but incorporation into the overall schema of the event

27
Q

The causal role of misinformation:
Alternative theory

Johnson & Seifert (1994)

A

Corrections are more effective when they contain an alternative causal story

Alternative theory group:
not negligence but arson
=> number of negligence inferences drops back to control levels

Alternative must be plausible and explain all observed features of the event

28
Q

Causal Information:

Hamby et al. (2019)

A

Causal alternatives fill in a gap in the story caused by the retraction

This allows for increased comprehension allowing people to build a more complete schema

People prefer complete schemas, even if they are inaccurate, to incomplete schemas

29
Q

Memory and expectation

A

Memory is comprised of a few salient details, but is “knitted together” at retrieval by expectation

30
Q

Practical Importance of Misinformation
(effects)
Crime and Jury

A

Mock jurors continue to rely on inadmissible evidence even when they claim to have obeyed instructions to ignore it

Accusing an alternative suspect greatly reduced the number of guilty verdicts compared to merely explaining why the defendant wasn’t guilty

31
Q

Understanding Memory is the Key to Combating Misinformation

3

A

The “Information Deficit Model” is incorrect
Cannot combat information by providing more true information to counteract the misinformation

Causal alternatives are necessary

Backfire Effects:

1) Familiarity backfire
2) Overkill backfire
3) Worldview backfire

32
Q

Familiarity Backfire Effect

defination

A

Cognitive bias that causes people to remember misinformation better, and as true, after retractions, as a result of the increased exposure to that misinformation.

familiarity as a signal that a memory is true

33
Q

Familiarity and Fluency

Song & Schwarz (2008)

A

Making something easier to recall increases its fluency:
colour contrast of a printed font => easier to read => increase belief in a statement

Fluency is used as a cue to belief

34
Q

Familiarity and Fluency

Song & Schwarz (2008)

A

Information that is inconsistent or incoherent is processed less fluently (Winkielman et al., 2012)

Disfluency makes people think something isn’t “right” and prompts closer scrutiny (Schwarz et al., 2007)

People use the cue of fluency even if it has nothing to do with message content (Song & Schwarz, 2008)

35
Q

Familiarity Backfire Effect

Skurnik et al. (2005)

A

After a 3-day delay,
older adults were likely to endorse FALSE events as true if they were initially presented as TRUE (and repeated before their retraction)
1 time => 0.28
2 times => 0.4

Information that is initially presented as true is believed to be true even after correction.
This belief increases with repetition

36
Q

Overkill Backfire Effect

too much?

A

Providing fewer counterarguments can be better than presenting more

Fewer counterarguments are easier to process (fluency effect

37
Q

Worldview Backfire Effect

A

Counter-arguments can cause people with strong views to strengthen their incorrect beliefs

if we want to change ppl’s belief present the retraction so that it does not challenge their existing prior beliefs in a strong fashion.

38
Q

Summary on misinformation

A

Because our expectations affect what we remember, it makes particularly susceptible to misinformation

People are bad discounting incorrect information even when we know it is false

Unless we have a alternative theory (or schema) which explains the incorrect information

How information is presented can affect our belief