Week 8b - Mediated constructs of gender (Non-essay) Flashcards

1
Q

What are parentcraft texts?

A
  • Shaped by changing parenting practices
  • Reflect changing parenting practices
  • Constitute gendered parenthood
  • Representing shared parenthood
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2
Q

How is shared parenting represented?

Who, when?

A

Sunderland 2000, 2002 and 2004

  • Part-time father/mother main parent
  • Father as baby entertainer
  • Father as mother’s assistant
  • Father as ‘line manager’
  • Mother as wife/partner
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3
Q

What is the issue faced by writers of parentcraft texts?

A
  • They have to be inclusive of a broad audience

eg. Nuclear families, gay parents, single parents etc.

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4
Q

Who spoke about Men’s lifestyle magazines?

Names and dates, key points?

A
  • Benwell 2003
    Important site for modern masculinity
    Constructs ideal reader
  • de Gregorio Godeo 2006
    Target of single, affluent, city-dwelling, high earning, high spending heterosexual men
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5
Q

Who spoke about problem pages and ‘new man’ identities?

Name, date, key points?

A

1980s

de Gregorio Godeo 2006

  • More committed to role as father
  • Feelings
  • Personal look
  • Dealing with women on egalitarian terms
  • New Man as media construction
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6
Q

Who spoke about new lad identity?

Names, dates, key points?

A

1990s

  • Re-creation of hegemonic and patriarchal values, response to 1980s new man
  • de Gregorio Godeo
    Laddism characterised by all-male attendance at sports, excessive drinking and rough behaviour
  • Value attached to sexual triumph
  • Homophobic humour
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7
Q

Who spoke about women’s magazines?

Date and key points?

A

Coffey-Glover
2015

  • 4 core themes of masculinity within female magazines
  • sex driven, feminine pursuit, heterosexuality normative and dominance
  • Maintain hegemonic ideals about masculinity
  • Traditional gender roles
  • Patriarchal structure upheld
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8
Q

Reading key points

Who, when?

A

Godoy-Pressland
2014

  • Absence of female athlete in media
  • Sportswomen in British Sunda papers 2008 and 2009
  • Major sporting events females reported more
  • Right-wing papers dedicated least words to women
  • Women presented more in ‘appropriate sports’ eg. tennis
  • Inequality in British print media
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