WEEK 7 - Social psychology

Question 1

Elaboration likelihood model

Answer 1

two routes to persuasion; central and peripheral. route to persuasion depends upon elaboration (motivation and ability)

Question 2

Central route

Answer 2

• person thinks carefully about a message
• influenced by the strength/quality of the message
• stronger attitudes
• long-lasting impact on behaviour

Question 3

Peripheral route

Answer 3

• person does not think critically about the contents of a message
• influenced by superficial cues
• weaker attitudes
• temporary impact on behaviour

Question 4

Motivation to think

Answer 4

personal relevance. need for cognition

Question 5

Ability to think

Answer 5

• distraction
• fatigue
• knowledge about the issue

Question 6

Cognitive dissonance theory

Answer 6

Inconsistencies create cognitive dissonance (psychological tension), that we are motivated to reduce

Question 7

Attribution

Answer 7

How people explain the causes of behaviour; Personal attribution and situational attribution

Question 8

Fundamental attribution error

Answer 8

tendency to overlook situational factors and instead make internal attributions for others’ behaviour

Question 9

Prejudice

Answer 9

negative feelings about others because of their connection to a social group

Question 10

Conformity

Answer 10

the tendency to change our perceptions, opinions or behaviour in ways that are consistent with group norms

Question 10

Obedience

Answer 10

behaviour change produced by the commands of authority

Question 11

Compliance

Answer 11

changes in behaviour that are elicited by direct request