Week 6 Social Psychology Flashcards
Altruism
Behaviours that help other people with no apparent gain to the individual performing the behaviour
Obedience
Following orders from an authority figure
The Milgram Experiment
Also known as the electric shock experiment, where participants thought they were giving an electric shock to people when they got an answer wrong. This experiment relates to obedience.
Factors that strengthen obedience
Proximity to victim Proximity to authority figure Personality (hostility) Liberating effects Directiveness of commands
Conformity
Changing behaviours to go with the status quo
The Asch Experiment
Highlighted conformity, as participants would say the wrong answer if all other members of the group said the wrong answer
Two reasons people conform
Normative social influence - conform to fit into a group
Informative social influence - accept information from others
Two reasons people conform
Normative social influence - conform to fit into a group
Informative social influence - accept information from others
Factors that strengthen conformity
Number of people in the group
Everyone in the group agrees
The groups perceived status
Bystander Effect
People are less likely to help others if they are in a group
Bystander effect model
Notice the event
Interpret the event as an emergency
Take person responsibility
Diffusion of Responsibility
An element of the bystander affect where people are less likely to act because there are other people that could also act
Social Loafing
Where people exert less effort in a group setting
Legitimisation of paltry favours technique
A technique of social influence where something is broken up into smaller elements to make it look more favourable. An example of this is Afterpay.
Reciprocal Altruism
Theory that natural selection favours animals that behave in an altruistic way if the likely benefit to each individual exceeds the likely cost over time
Zimbardo Experiment
Also known as the Stanford Prison Experiment. A mock prison was developed to investigate conformity, obedience and roles
Door in the face technique
A technique of social influence where you start with a bigger request expecting it to be denied and then move to a smaller request
Foot in the door technique
A technique of social influence where a small request is initially made in order to get a person to later agree to a bigger request.
Bait and switch technique
A technique of social influence where one thing is promised however another is delivered. Often used in advertising
Labelling technique
A technique of social influence where a label is given to an individual and then that label is used to influence the person. Example a charity worker says “you must love dogs, for only $2 a week you can support this dog charity”
Low ball technique
A technique of social influence where there is an offer of products or services at a bargain price in order to first attract a buyer, but then adds on additional expenses to make the purchase less of a bargain than originally thought. Example of this is additional costs when building a house
Thats not all
A technique of social influence where an initial, significant request and then, prior to the individual having a chance to respond, immediately lessening it to a smaller target request. Example infomercials may advertise a set of knives for an inflated price but offering a free set if you purchase