Week 5 Personality Flashcards
Three Parts of the Self
Public self (Interpersonal Self)
Self-Concept (Self-Knowledge)
Executive Functioning (Agent Self)
Self-Presentation
The strategy where people attempt to control what impressions others form of them
Self-handicapping
A process where people set themselves up to fail when success is uncertain in an attempt to maintain their self-esteem
Consensus
Refers to the way most people respond. If all students in Psychology 1B don’t enjoy one of the activities this could be attributed to the situation (the activity)
Self-Serving Bias
People typically see themselves in a more positive way than others see them
Attitude
An association between an act or object and an evaluation
The meaning of ‘source’ in the context of persuasion
An aspect of persuasion that refers to the person giving the message. People tend to be more persuasive when they are credible, attractive, likeable and powerful.
Central route
A route of persuasion that involves the person receiving the message to think carefully and weigh up the arguments in the message
Persuasion
Deliberate efforts to change an attitude
Components of Persuasion
Source, Message, Channel, Context, Receiver
Two Routes of Persuasion
Central Peripheral
Attitude Inoculation
Involves building up the receivers resistance to a persuasive appeal more effective
Attitudinal Coherance
The extent to which an attitude is inernally consistent
Cognitive Complexity
The intricacy of thoughts about different attitude objects
Implicit Attitudes
Associations between attitude objects and feelings about them that regulate thought and behaviour
Attitude Accessibility
Ease with which an attitude comes to mind
Attitude Importance
Personal relevance of attitude and the psychological significance of that attitude for an individual
Polarisation
Attitudes can become more extreme through reflecting upon them
Persuasion
Changing attitudes
Cognitive Dissonance
Occurs when attitudes and behaviours are not consistent
Classical Conditioning
The pairing of a neutral stimulus with a response
Implicit vs Explicit Attitudes
Implicit - unconscious and automatic evaluations
Explicit - conscious evaluations
