Week 6 - Big Data and Data Visualization for Business Intelligence Flashcards

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1
Q

What is big data?

A

data that cannot be stored or processed easily using traditional tools/means

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2
Q

What are the four Vs of Big Data

A

-volume
-variety
-velocity
-veracity

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3
Q

What does volume refer to in big data

A

scale of data

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4
Q

What does variety refer to in big data?

A

different forms of data

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5
Q

What does velocity refer to in big data?

A

analysis of streaming data

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6
Q

What does veracity refer to in big data?

A

uncertainty of data

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7
Q

Example of a use for big data

A

retail organizations monitor social networks

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8
Q

What is a Data Warehouse?

A

central repository of data integrated from one or more disparate sources

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9
Q

What is a Data Mart?

A

a subset of a data warehouse used by small and medium-sized businesses and departments of large companies to support decision-making

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10
Q

What is a Data Lake?

A

saves all data in its raw and unaltered form

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11
Q

What is Hadoop?

A

used as a staging area for data to be loaded into data warehouse or mart

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12
Q

What is data visualization?

A

graphical representation of info and data

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13
Q

What is used in data visualization?

A

visual elements such as charts, graphs, and maps

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14
Q

What is the point of data visualization?

A

provides way to see and understand trends, outliers, and patterns

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15
Q

What is Business Intelligence?

A

involves wide range of applications for extraction to support improved decision making

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16
Q

Where is the data used in Business Intelligence pulled from?

A

may be form multiple internal and external sources

17
Q

What are benefits of Business Intelligence?

A

-help detect fraud
-improve forecasting
-increase sales
-optimize operations
-reduce costs