Week 6 Flashcards
How are sports constructed in and through the media?
Sports are mediated through selectively chosen images and narratives
This means that the portrayal of sports is influenced by the media’s choices in what to show and how to present it.
What are some elements used in media narratives for sports?
Media narratives often use melodramatic elements such as:
* Exaggerating rivalries
* Inventing narratives
* Creating heroes and villains
What ideological themes are reinforced by media narratives in sports?
Media narratives reinforce ideologies related to:
* Gender
* Sexuality
* Racial identity
* Nationality
* Militarism
What is the impact of gender representation in media sports narratives?
Underrepresentation of women’s sports and the sexualization of female athletes
This highlights the disparities in how male and female athletes are portrayed.
What issues are related to sexuality in media sports?
The erasure of LGBTQ+ athletes and their experiences
This reflects a lack of visibility and acknowledgment of diverse sexual identities in sports.
How does media sports coverage perpetuate racial identity issues?
Perpetuation of racial stereotypes and upholding whiteness as the norm in certain sports
What role does nationality play in media sports narratives?
Promotion of nationalism, particularly through events like the Olympics
How has the relationship between sports and media evolved?
The connection is driven by economic interests and ideological influences
What was significant about the year 1952 in sports media?
The first televised hockey game aired on CBC and Radio-Canada, aiming to cultivate Canadian identity
What marked a shift in the media landscape in the early 1960s?
The rise of paid cable channels
What happened in 1984 regarding sports media in Canada?
TSN’s launch ushered in the privatization of sports media in Canada
What was a consequence of the privatization of sports media?
Broadcasting entire tournaments, but women’s sports continued to be marginalized
What challenges did CBC face in the 1990s regarding sports broadcasting?
CBC battled to maintain rights to broadcast the NHL and Olympics, arguing for their cultural significance
What has characterized the media landscape from the late 20th century to the present?
Regulatory shifts led to media giants gaining control, and digitalization caused audience fragmentation
What is a key consequence of the current Sports-Media Complex?
Corporate control by a few large corporations, such as Rogers, Bell, and TSN