Week 6 Flashcards
What are heuristics and biases in cognitive thinking
Mechanisms where we create mental shortcuts for decision-making and efficiency
Speeds up our processing
Does not always yield the most accurate output
What does using heuristics lead to?
Faster Processing
Quick Decision Making
Reduced Effort
What is a salience bias?
People pay more attention to “salient” information
Big signs, loud noises
Having your company name titled “AA autos” has you placed at the top of yellow pages which makes it easy to locate
What is an example of an arithmetic calculation?
trying to calculate 48x52…… it would make it easier to round up/down and calculate 50x50
Use a short cut, not always accurate but you can get a neighbourhood number
What is availability Heuristics?
What comes to mind immediately is deemed more significant
Important to not overlook all information present.
ex: more roadside accidents than air travel accidents, yet people are more afraid of flying
Need to read between lines and review all information available
What is confirmation bias?
Looking for things to confirm your choice
e.g. bad first impression (does not shake hand or make eye contact) may prevent you from seeing any future positive qualities
The tendency to interpret new evidence as confirmation of one’s existing beliefs or thoughts
Explain reverse causal reasoning
The false belief is that if event a causes event b, event b will also cause event a.
If A = B, then B = A
NOT TRUE ^^^
ex; flight from Toronto to Rome = 8 hours and 30 min, flight from Rome to Toronto is 9 hours and 35 minutes
Explain Overconfidence in Diagnosis
The gambler’s fallacy
Everything I touch turns to gold
Not everything is in your favour
Explain The Bandwagon Effect
“Just because everyone likes it so do I”
Get more than half of employers to follow job safety, others should also follow
Ex: getting celebrities to advocate for covid 19 vaccines
Explain Survivors bias
Information diagnosis only on survival information
Case Study: WWII Aircrafts
- only repaired sections on the plane where there are the most bullet holes
- really should protect parts without any bullet holes
- aircraft successfully survived with bullet holes, aircraft may not survive if hit in a different area
Explain Selective Perception Bias
The tendency to focus on only some aspects of the environment but ignore the others
For example, a teacher may have a favourite student because they are biased by in-group favouritism. The teacher ignores the student’s poor attainment.
Explain the overestimation of small numbers and underestimation of large numbers
You will overestimate something that’ll probably not happen because in reality it’s small (so you running a random red light and thinking you’ll get caught immediately is an overestimation since in reality there aren’t that many police cars on the road to catch you)
underestimation: you think something probably won’t happen but in reality, it is pretty likely (so you writing a paper and plagiarizing and thinking since the prof has to mark so many they won’t notice but in reality, they will catch you)
Explain the ostrich effect
People often avoid negative information, including feedback that could help them monitor their goal progress. Instead of dealing with the situation, we bury our heads in the sand, like ostriches.
e.g., ignoring deadlines for our projects
Explain outcome bias
only looking at a specific outcome and ignoring the conditions/environment
ex: getting an A in biomechanics but the prof gave an easy exam
Explain Placebo Bias
Using a person’s mind to convince them of something that is not there
Explain Anchoring Bias
People pay more attention to the first piece of information they see
Explain choice supportive bias
Favouring one option more than the other
e.g. political candidates, apple vs android
Explain Blind Spot Bias
the tendency to see oneself as less biased than other people, or to be able to identify more cognitive biases in others than in oneself.
“Everyone is so stupid” but are you also stupid?
Bias for yourself
What is the hierarchy of controls?
The hierarchy of controls is used to determine how to implement feasible and effective control solutions
Most effective at the top, least effective at the bottom
What are the levels of the hierarchy of controls
Elimination, substitution, engineering controls, administrative controls and PPE