Week 5: Media

Question 1

In 2017, what percentage of 5-15 year olds were online?

Answer 1

92%

Question 2

What percentage of parents use the TV as a babysitter?

Answer 2

25%

Question 3

According to doctors, at what age should children begin to be exposed to TV?

Answer 3

No TV before the age of 2

Question 4

What parental factors predict the ammount of screen time children have?

Answer 4

Parent’s usage and their attitudes

Question 5

What were the effects of seseme street?

Answer 5

More knowledge of the social world and better cognitive skills
No change in prosocial behaviour

Question 6

How does TV affect reading?

Answer 6

It depends on the program but they can do better on
Letter naming
phonemic segmentation
nonsence word fluency

Not related to vocabulary

Question 7

How did having adult programs on in the background affect parent talk with their children?

Answer 7

Adults spoke less and taught their children less vocabulary

Question 8

What are the short term effects of viewing violence on TV?

Answer 8

Priming violence
Arousal
Mimicry

Question 9

What are the long term effects of viewing violence on TV?

Answer 9

Observational learning
Densensaisation
Acting out what they see

Question 10

How is TV viewing linked to aggression?

Answer 10

TV violence can lead to viewing violence as acceptable and an affective way to solve problems

Question 11

How is TV viewing linked to sexuality?

Answer 11

The more TV teenagers watch, the more they assume that their peers are sexually active and are then more likely to engage in sex themslves
Viewing sexual content is also linked to higher likelihood of pregnancy

Question 12

What is magic window thinking?

Answer 12

The tendency for very young children to believe that things on the TV are real and the people are real-life

Question 13

What percentage of children use a mobile device?

Answer 13

96.6%

Question 14

What evidence is there that apps aimed at children is a big business?

Answer 14

47% of the top 100 best selling apps were aimed at kids

Question 15

What are the 4 pillars of learning?

Answer 15

Active learning
Engagement in the learning process
Meaningful learning
Social interaction

Question 16

How can educational apps be used to help children learn the alphabet?

Answer 16

Struggling 6 and 7 year olds did better at letter identification on an app compared to typical tasks

Question 17

How many adverts a year do children in the UK see?

Answer 17

18,000

Question 18

How does being exposed to adverts affect children?

Answer 18

Being exposed to advertising is related more to their purchase requests and gives them materialistic attitudes. These requests then lead to more conflict with parents and more disappointment

Question 19

What are the media theories?

Answer 19

Cultivation analysis: Repetition of information

Drench hypothesis: Favourite characters and TV shows

Question 20

What messages do children take from TV?

Answer 20

Boys are more aggressive than girls
Boys speak more than girls
Boys are shown more and have more presence

Question 21

What messages do children take from books?

Answer 21

Boys are more active

Boys have a bigger range of occupations

Question 22

What messages do children take from toys?

Answer 22

Boys play more with lego and have more expertise and occupational roles

Question 23

What messages do children take from magazines?

Answer 23

56% of characters on the front of boy’s magazines were speaking compared to 0% on girls
Male characters were rated as displaying more aggression