Week 5: Media Flashcards
In 2017, what percentage of 5-15 year olds were online?
92%
What percentage of parents use the TV as a babysitter?
25%
According to doctors, at what age should children begin to be exposed to TV?
No TV before the age of 2
What parental factors predict the ammount of screen time children have?
Parent’s usage and their attitudes
What were the effects of seseme street?
More knowledge of the social world and better cognitive skills
No change in prosocial behaviour
How does TV affect reading?
It depends on the program but they can do better on
Letter naming
phonemic segmentation
nonsence word fluency
Not related to vocabulary
How did having adult programs on in the background affect parent talk with their children?
Adults spoke less and taught their children less vocabulary
What are the short term effects of viewing violence on TV?
Priming violence
Arousal
Mimicry
What are the long term effects of viewing violence on TV?
Observational learning
Densensaisation
Acting out what they see
How is TV viewing linked to aggression?
TV violence can lead to viewing violence as acceptable and an affective way to solve problems
How is TV viewing linked to sexuality?
The more TV teenagers watch, the more they assume that their peers are sexually active and are then more likely to engage in sex themslves
Viewing sexual content is also linked to higher likelihood of pregnancy
What is magic window thinking?
The tendency for very young children to believe that things on the TV are real and the people are real-life
What percentage of children use a mobile device?
96.6%
What evidence is there that apps aimed at children is a big business?
47% of the top 100 best selling apps were aimed at kids
What are the 4 pillars of learning?
Active learning
Engagement in the learning process
Meaningful learning
Social interaction
How can educational apps be used to help children learn the alphabet?
Struggling 6 and 7 year olds did better at letter identification on an app compared to typical tasks
How many adverts a year do children in the UK see?
18,000
How does being exposed to adverts affect children?
Being exposed to advertising is related more to their purchase requests and gives them materialistic attitudes. These requests then lead to more conflict with parents and more disappointment
What are the media theories?
Cultivation analysis: Repetition of information
Drench hypothesis: Favourite characters and TV shows
What messages do children take from TV?
Boys are more aggressive than girls
Boys speak more than girls
Boys are shown more and have more presence
What messages do children take from books?
Boys are more active
Boys have a bigger range of occupations
What messages do children take from toys?
Boys play more with lego and have more expertise and occupational roles
What messages do children take from magazines?
56% of characters on the front of boy’s magazines were speaking compared to 0% on girls
Male characters were rated as displaying more aggression
