Week 5 - Food Choice Flashcards
What is food choice?
- Much more complex than just picking the food you like
- It is the product of multiple conscious and subconscious evaluations
- Food choice affects our food habits/ behaviours and health
Why is it important to consider food choice?
- Each individual is different
- There is no one size fits all approach
- Most people are not meeting the guidelines and we need to understand why
The importance of food choice for health professionals
- Important to public health nutritionists to make guidelines that are easy for a population to follow
- Important for a dietician to develop a diet plan for an individual with specific needs or health problems
- Important to product developers as they need to make food products that meets the needs of customers
Individual factors
- Taste and physiology (Liking, Satiety)
- Learning and exposure
- Level of education
- Income
- Ability and desire to cook
- Health status
Taste
- Detection of non volatile food components (or nutrients) on the tongue
- Differentiated by smell which is the detection of volatile food components (gases) via the nasal cavity
- 2 types of taste: appetitive (promote intake) and aversive (inhibit intake) tastes
- Not everyone tastes the same - some people are more sensitive to tastes than others
- Variation in sensitivity has been shown to impact on what we eat and how much we eat
Taste sensitivity and dietary intake
- Sensitivity to different tastes can influence how much we like a food
- Some tastes regulated by genes, some by environment/diet
- Adding salt to vegetables masks the bitter taste and increases consumption in children and adults
Liking
- Liking is pleasure derived from oro-sensory stimulation of food
- This is distinct from wanting, which is the motivation to engage in eating
- You might like it but you might not want to eat it (previous intake/ ethical reasons)
Liking, dietary intake and health indices
- Food liking has been noted as an important determinant of food acceptance, food rejection and potentially dietary intake and health indices
- Based on the assumption that, over time, we tend to eat what we like and avoid what we do not
Satiety
- Satiety is the overall feeling of fullness or sustenance (opposite of hunger)
- Sensory-specific satiety is the declining desire to eat foods of a certain sensation throughout an eating event ( the more you eat of a particular food the less appealing a food becomes, helps your body eat a varied diet)
- Energy dense foods tend to be less satiating - this is our body’s way of encouraging macronutrient intake
- People who are more sensitive to certain tastes reach satiety quicker than those who are less sensitive
Learning
- Flavour-nutrient learning - associating the flavour of a food with the positive consequences of a nutrient ingestion or satiety
- Flavour-flavour learning - associating the flavour of a food with another flavour
Exposure
- Early exposure to a food leads to liking (includes in utero exposure, breastfeeding and early childhood)
- Frequent repeated exposures to a food to combat neophobia; mostly researched in children but also effective in adults
- Learning and exposure are much better promotors of healthy food choices in children than rewarding or forcing
Level of education
- Higher levels of education is associated with greater diet quality
- This may be due to increased knowledge of nutrition, or an increased ability to understand nutritional guidelines and promotions
Income
- Families with higher income tend to consume more fruit, vegetables and wholegrains, but also consume more sodium
- May be due to access to healthy foods (fast food density, healthy food options)
- Greatest perceived barrier for low income families is inability to afford fresh fruit and vegetables
- Income and education are linked
Ability and desire to cook
- Preparing food at home is associated with a healthier diet
- Perceived barriers include (cooking skills, time, money to buy food and enjoyment of cooking/shopping)
Social factors
- Social norms
- Body image
- Culture and religion
- Social facilitation
- Modelling
Social norms
- Social norms impact every decision that we make about food
- For example timing of food, special occasions, types of food consumed, healthy vs unhealthy and body image
Body image
- Adolescents, especially females are concerned about their body image
- Likely due to social pressure and media influences
- Poor body image is associated with inappropriate dietary restrictions and poor nutritional choices
- Dieting is common amongst teenage girls
Social facilitation
Eating more when others are present
- Influences by social factors
- Examples include eating less when you are in presence of someone you like/ want to impress
- When eating in larger groups we tend to eat for a longer duration
Modelling
- Eating similar foods and food quantities to others
- People are more likely to consume greater quantities if people around them are eating large quantities
- The effect persists even if a person is full or hungry, healthy weight or obese
- Children are more likely to accept a new food that they see a parent eating
- Children are also likely to pick up bad eating habits from parents
Environmental factors
- Food context
- Environmental and ethical concerns
- Marketing ( branding, packaging and labelling)
- Accessibility
Food context
- Portion size/ food distortion
- Size of dishware
- Lighting and music
- Meal duration
- Effort
- Distractions
Environmental concerns
- Energy consumption
- Effect on biodiversity
- Waste of packaging
Ethical concerns
- Animal welfare
- Fair trade
- Climate change
Marketing
- Can include advertisements, labelling, branding, ambient sensations
- TV ads increase purchase intent, liking and consumption of food, especially in children
Branding
Known brands increase preference for a food
Packaging
- Food packaging that uses bright colours and cartoon characters appeals to more children
- Natural colours appeal to more health conscious adults
Labelling
- Labels can influence the consumer while shopping
- Healthy labels can sometimes impact sales
Specialised diets definition
Is a dietary pattern that is the product of one or more factors that influence food choice
Vegetarian/Veganism
- Are associated with reduced risk of coronary heat disease, type 2 diabetes and cancer
- Important to consider nutritional adequacy in vulnerable groups
- Health effects likely due to increased fruit and vegetable intake
Allergen free diets
- Most common include peanut, tree nut, egg, cows milk, sesame and fish
- Gluten and dairy intolerances are quite common too
Fad Diets
A diet plan that is radically different from standard healthy guidelines
- Promises a quick fix
- Promotes magic or miracle foods
- Excludes or severely restricts certain food groups or nutrients
- Makes claims based on a single study, expert or testimonials
- Most incorporate some form of energy restriction
Negative implications of fad diets
- Micronutrient deficiencies
- Fatigue
- Yo-yo effect on weight loss
- Dehydration and constipation
- Lack of evidence for long term safety
- May dissuade people from seeking proper medical or nutritional support
Personalised nutrition
Is a unique diet plan for an individual based on their physiological needs
- Individuals vary in their nutrient metabolism and response to diet
- The same diet followed by multiple people have slightly different outcomes for each person
Precision nutrition
Seeks to develop effective approaches based on the combination of an individuals genetic, environmental and lifestyle factors
- Our understanding of genes is currently not sufficient to be able to formulate an individuals diet plan