Week 4 - B

Question 1

What is the aesthetics-usability effect?

Answer 1

Users’ tendency to perceive

attractive products as more usable

Question 2

What are the 4 dimensions of pleasurable products?

Answer 2

Physical dimension: e.g. light weight devices.

Social dimension: e.g. owning the new iPhone.

Psychological dimension: e.g. ease of use,
effectiveness, acquiring new skills.

Ideological dimension: e.g. open-source software.

Question 3

What are the four fun key model?

Answer 3

Hard fun - it relates to the gamification effects of mastery, challenge and strategy, e.g. car racing games.

Easy fun - it relates to the gamification mechanics such as novelty,ambiguity and fantasy.

Serious fun - it provokes emotions such as self-worth.

People fun - it arises from connecting with people, such as social networking.

Question 4

What makes games engaging?

Answer 4

Enjoy
Focus
Decide
Perform
Learn

Question 5

What is Nathan Shredroff’s model of Experience

Answer 5

Identity - identifying with something, e.g. are you a Mac or Windows person?

Adaptivity - changing levels of difficulty, pace and movement

Narrative - telling a good story in the context of games, promotional videos, menu structure etc.

Immersion - being wholly involved with something

Flow - the sense of smooth movement