Week 11 Flashcards
What are the advantages of using a focus group method?
Focus groups can be used at any point during the evaluation
They can be conducted as part of the evaluation to identify the strengths, weaknesses, and needed improvements
What is the facilitators role within the focus group?
To provide the group with a topic and asked open-ended questions and allows each member to voice their opinion
What is the structure of a focus group?
Step 1: The Opening
Step 2: The Warm up
Step 3: The Body of the Interview
Step 4: The Closure of the Interview
What happens at step 1: the opening?
The facilitator introduces herself/himself
Rules of interview are given (e.g., one at a time, no interruptions, recording notification, etc.)
What happens at step 2: The Warm up?
Respondents introduce themselves (optional, and only by first names)
What happens at step 3: The Body of the Interview?
Usually begins with general questions to more specific questions
What happens at step 4: The Closure of the Interview?
Summarise and identify the key themes of the discussion