WEEK 3 LESSON 3: EVALUATIVE CONDITIONING, SPONTANEOUS RECOVERY, AND CONCEPTS

Question 1

What is evaluative conditioning?

Answer 1

Evaluative conditioning is a type of classical conditioning where a stimulus changes in likability due to pairing with another positive or negative stimulus.

Question 2

How is evaluative conditioning used in advertising?

Answer 2

In advertising, products (CS) are paired with desirable images (US) to create positive attitudes toward the product.

Question 3

Give an example of evaluative conditioning in real life.

Answer 3

A perfume brand (CS) is paired with an attractive celebrity (US) to make people associate the product with attractiveness.

Question 4

What is spontaneous recovery?

Answer 4

Spontaneous recovery is the reappearance of a previously extinguished conditioned response after a period of rest.

Question 5

How does spontaneous recovery differ from extinction?

Answer 5

Extinction weakens a conditioned response over time, while spontaneous recovery temporarily brings it back after a rest period.

Question 6

What is the impact of multiple spontaneous recovery events?

Answer 6

Each spontaneous recovery is weaker than the previous one and eventually disappears.