week 3

Question 1

mkt research

Answer 1

systematic design collection analysis and reporting of data relevant to a specific marektig situation facing an org

Question 2

marketing reearchh is wheeas market research i

Answer 2

umbrella terms anythign to do w marekting

market - focuses on mkt trends and behaviours

Question 3

what does Customer expereince CX research focus on

Answer 3

all interactions an touchpoiitns between customer and a brand, product , service and company

Question 4

what is user experience UX research

Answer 4

part of CX research

focusing specifcall on how comsuners of digital products focus on end user intterface interactions

Question 5

what does product reserch focus on

Answer 5

gernela produt usablity and specifc use cases and customer perceptions of your product

Question 6

brand reserch focuses on

Answer 6

brand identity , awareness , visibilty, perceptions and other brand related aspects

Question 7

primary dtaa

Answer 7

info collected for a specific purpose at hand

collected by the business - they do it on the field

Question 8

what is secondary data

Answer 8

info already exosts somewhere having been collected for anothr purpise

Question 9

3 types of mkt research

Answer 9

qualitative m quanitttaive mixed method

Question 10

qunatitiative research

Answer 10

deal w numerical data or can be convereted to numbers

Question 11

qualitative research

Answer 11

about opino s and feelins,

studies the naure of phenomena

Question 12

what is mized method mkt research

Answer 12

xombo of qualitative and quantiative research

Question 13

whatt are teh tree types of mkt reseach

Answer 13

exploratory

descriptive

causal

Question 14

exploratory research

Answer 14

gatrhering preliminary info that will help define research obj and sugets hypotneses

dont got specific hypothesis or assumption in mind just dive in e.g find focus group to gather data intiially

Question 15

what is descritive research

Answer 15

aimed at desribing marekting problems , situations or mrkets such as the markt potential for a product or the demogrpahics and attitudes of consumers

Question 16

what is casusal researhc

Answer 16

fcuses on testing hypoteses about casue and effect relationshiop

got hypitesis , run experiement and test data usogn diff numberrs of tbs

Question 17

Name the 7 research methods

Answer 17

focus group

interviwing

ethnographic research

experiemntal research

observatinoal research

survey research

secondary research

Question 18

what is survey research

Answer 18

ggatherin primary data by asking peopel questions about

knowledge, attitudes , prefernces and buying behaviour e.e.g did you like product , how was your experience

Question 19

experimental research

Answer 19

gathering primary ata vy selecting matched groups of subjects

giving em dif treatmetns , controlling unrealted factoees and checking for diff in group repsoness

Question 20

experiental research sometoimes done through

Answer 20

questionnaires

Question 21

what is obsv research

Answer 21

gatering primary dat by observing relevant peope, actinos and situations

Question 22

oservers dont what w the group

Answer 22

interact

Question 23

what is ethongraphic research

Answer 23

form of obs research involves sending trained observers to watch and interact w consumers in theri naturla enviroments

Question 24

in ethongrapic reserch what xnan pbsefver do

Answer 24

interact w group

may watch anf particpate

Question 25

there is also what type of ethnography

Answer 25

digitla

Question 26

what is interviwieng

Answer 26

gathering primary data by directly talking to consuemrs , interview can be structured , semi and unstrucrues

Question 27

what is focus group

Answer 27

gathering primary fata by inviting small groups of people to gather for a few hours and talk abotu product service or organisaiotn

can be moderated or unmoderated#

moderaors can be observers that ineract w participants and stir discussions

Question 28

secondary data

Answer 28

repurposing and analysign data already gathered for a diff puurpose

Question 29

examples of secondary research

Answer 29

gov reports

academic articles

exiting internal and external database

Question 30

psotiive of secondart makret reseaech

Answer 30

can be cost efffective and time efficient

Question 31

limmtiation of secondary dtaa

Answer 31

lack of control over data quality and potetial foa bias in og data collection

Question 32

why is it iportnat to find research oobjective

Answer 32

so you can find right ingo
e..g understanding preferecns of consuemr groups

Question 33

researhc sample

Answer 33

desegment of pop selcted for marekting research to represrnt th popultion as a whle