week 21 Flashcards
1
Q
what is snesory markeitn
A
marrekting engages conusmers senses and affects their perception , judgement and behaviour
2
Q
auditory mkting
A
ambient sounds /playing music in place
3
Q
what can auditory markting influence
A
comnsumer mood
actual time spent in location
perception of time spent
actual spendinf
4
Q
auditory is big par tfor
A
retail stores
5
Q
what odes popop musc do and why
A
increase consumer spending as move faster and pick more thnf s
6
Q
pop music uselful in what type of toer , i.e. what is important in these store
A
conveniecne and sepp
7
Q
in luxuy why we play slow music
A
slows donw and relaly encaptualtes yuor experience
