topic 3 / lecture 3

Question 1

marketing enviro amde up of

Answer 1

macro

micro

Question 2

what is the micro evnviro (3cs) built up of 10 things

Answer 2

customers

company

competitors

mkt research

UX/CX research

SWOT
BCG

Ansoff Matrix

Competitors

Porters 5 forces

Perceptual mping

Question 3

macroenviro to do w

Answer 3

pestle

Question 4

what is pestele

Answer 4

poilical - e..g poloes of interantionala nd local gov affect supply

Environmental - enviro issues and law

social - social issues , culture ,

technological - innovative changed , make yyou osolet/lower BTE

legal oo laws and regualtions (e.g. consumers righs against misleading mkting)

Economic - national and internaiol econ issues , inflation

Question 5

in terms of the social factos give em an exopanatino and how this relates to mkting

Answer 5

what issues are at forefront of consumers minds - contemporary discourse

thsi will spill onto social media

Question 6

strenghts ar ewhat - applciation side - so what do we want to do

Answer 6

key areas of growth so we want to invest in , grow and devleop

Question 7

what are weaknesses - n application sens

Answer 7

key areas sof conern we need to address those

Question 8

ST

Answer 8

we uses internal strenght to combat threats

Question 9

whar is OW

Answer 9

using opportunities to mititgate weajnesses

Question 10

you can alsodo what two opoaiting in SWOT

Answer 10

SO - USE STRENGTH to takw hold off ops

WT