week 29 Flashcards
planned obsocoence - mkting and business practices can be unethical
business strrategy where a product’s desingged w limtied lifesan or becomes obsolete after certian period
encouraging conumer to replace product frequently driving continous sales for the manufacturer
3 types of planned pbsolence
functional
technological
style obsolescence
what is ffuncitonal obsolence
product designed to break at some point e.g. apple cable breakd
cant use it anymore
what is technological obscolence
product evolved so much rpevious versions dont provide same utility,
old phoesn still work but by using old dont get same level
so keep purchasing as we want better perfomrance , improved cybersecurity
styled obsolence aka
percieved obsolence
what is style obscolence
idea something still functinoal but wont buy it as product went out of stule
they work funcitonallbut we dont weat cause of perception of sytle
e.g. skinny jeans are no loner in
what is patent troll
acquire patent for product but dont use them to create it ut to sell it
hold patent to monetise
what is alos the pronlems w patents
big company can handle lawsuits but fgoin after small develeopers
wider society impact - stifle innovation by putting small business out of business
what si killer acuiiton succesfu integration
get too big - get to much control
companies usualyl acuire othr in order to
get acces to aptents
they theratend
want growht
e,g gooel and motorola - g acquired in order to acquire patens and not pay licensing fees
accessibilty diversity equity andinclusion
got to make sure mkting message alines w em
integrated mkting mistakees
ry be diverse and inclusive but people only saw burger kings first tweet about women belong in kithcne
equality v equiyt euality dont alwayu mean
equal putocmes
public v private goods
define and talk about externaltieis
what is the oroble w producers bearing ost and passing donw cost to consumers
price increase causing demand to decreasse
can increase wealth and inequaity as still population can buy it
