lesson 1

Question 1

what is marketing aim and whaty is the lt goal

Answer 1

deliver standalone value for prospects and consumers through content ,

with LT goal of demonstrating product value , strengthening brand loyalty and ultimately increasing sales

Question 2

what is amrketing

Answer 2

any actions a comopany takes to attract an audience ot the ompany’s product or services through high - quality messaging

Question 3

key stages of markeitng

Answer 3

understanding customer needs and wants - throguh mkt research

product service development - work closely w P/S development teams to ensure waht’s offered meets customer needs and is competiive in the market

proicing strategies

promotion

Question 4

marketing process usually starts w how many elements

Answer 4

3

Question 5

marekting starts w 3 elements whic are

Answer 5

customers - one who makes purchase

consumers - one who uses products , so if kids may use them in a focus group

ptospects

copmany -

Question 6

differntiation

Answer 6

how compnay set itself apart form comp e.g. and ains copmetitive advantage

Question 7

wha tis psoitoning

Answer 7

More to do w branding