Week 23 Flashcards
- Define social psychology.
The study of the dynamic relationship between individuals and the people around them
Review the history of the field of social psychology and the topics that social psychologists study.
They started by measuring thoughts, feelings and behaviors of human beings
They looked into Hitler and how he produced such extreme obedience and horrendous behaviors in his followers
These showed/demonstrated the power of the social setting
Study of human aggression
They focused on social cognition-understanding how our knowledge about our social words develop through experience and the influence of these knowledge structures on memory, info processing, attitudes and judgements
Social neuroscience is the study of how our social behavior both influences and is influenced by the activities of our brain
- Summarize the principles of social psychology.
Social cognition and social neuroscience
Describe and provide examples of the person-situation interaction.
Person-situation interaction is the joint influence of person variables and situational variables
Lewin’s equation indicates that the behavior of a given person at any given time is a function of both characteristics of the person and the influence of the social situation
- Review the concepts of (a) social norms and (b) cultures.
Social norms-the ways of thinking, feeling, or behaving that are shared by group members and perceived by them as appropriate
Different cultures have different norms
Culture-represents a group of people, normally living within a given geographical region, who share a common set of social norms, including religious and family values and moral beliefs
What is collectivism
belief system that emphasizes duties and obligations that each person has towards others
Individualism
belief system that exlts freedom, independence, and individual choice as high values
- Define the concept of attitude and explain why it is of such interest to social psychologists.
Every human holds thousands of attitudes, some attitudes are inherited, other attitudes are learned mostly through direct and indirect contact
Attitudes are very useful and enable us to determine which behaviors to engage in and what people to approach or avoid and even what products to buy
- Review the variables that determine attitude strength.
Attitude strength becomes stronger when we have direct positive or negative experiences with the attitude object
Mainly, attitude strength is determined by cognitive accessibility
Attitudes are also stronger when affect, behavior and cognition line up
- Outline the factors affect the strength of the attitude-behavior relationship.
Attitude consistency predicts that the attitudes are most likely to guide behaviour
Thoughtful message processing
When we think about how the message relates to our own beliefs and goals and involves our careful consideration of whether the persuasion attempt is valid or invalid
Theory of planned behavior
The relationship between attitudes and behavior is stronger in certain situations, for certain people and for certain attitudes
The sleeper effect
Attitude change that occurs over time
Spontaneous message processing
When we accept a persuasion attempt because we focus on whatever is most obvious or enjoyable, without much attention to the message itself.
- Review the evidence that suggests humans have a fundamental need to belong to groups.
All human activities involve groups-working, learning, worshiping, relaxing, playing, and even sleeping
People consistently seek inclusion over exclusion, membership over isolation, and acceptance over rejection