Week 2: Chapter 6 Flashcards
A set of questions administered to a group of respondents, usually via paper or online, to learn about attitudes and behavior
Survey
A data collection technique in which researchers ask participants questions orally, either in person or over the phone
Interview
A set of questions that may be part of a survey or interview
Questionnaire
Errors in sampling resulting from a selected sample not being representative of the population of interest. This may come about because of under- or oversampling of particular types of respondents, respondent self-selection, or respondent non-response
Selection Bias
Errors introduced into sampling that occur when individuals who are contacted and choose to complete a survey differ in some ways from others who are contacted but choose not to participate
Non-response bias
Errors introduced into sampling when it is completely up to potential respondents whether they participate in a survey
Self-Selection Bias
In survey/interview research, errors in testing that are introduced by the way in which experimenters ask questions
Researcher bias
Negative effects on survey responses or completion resulting from participant’s tiring of the survey. Can also occur in experiments as a consequence of repeated exposure to experimental conditions in a within-subject design, where it also called a boredom effect
Fatigue Effects
The tendency for a participant to respond to survey items with a consistent pattern of responses regardless of the question being asked (e.g., answering “strongly agree” to a long string of questions).
Response set
The loss of research participants prior to completion of a study
Attrition
The tendency of respondents to provide answers that will be viewed favourably by others
Social Desirability Bias
