Week 2 Flashcards
Why are researchers invested in visual material?
Interviews/narrative make experiences accessible
Can communicate meaning
Can increase engagements
Photos/films/videos increasingly used as data sources
Ocular society - visual material is present in contemporary lives
How does visual material fuel social construction?
By understanding what we see, we can understand how we came to see to and what it’s affect is on people
What is meant by visual as topic?
Analysing the visual material
What is meant by visual as resource?
Used to support other forms of data
What are the four ways that visual data can be found/used?
Researcher found visual data
Researcher created visual data
Respondent generated visual data
Representative visual data
What is an example of researcher found visual data? (griffin, 2010)
Analysis of women’s running
Attention to how the image was produced
How it might be interpreted by different audiences
Consider the story the image suggested
What it included/excluded
Thematic analysis of the patterns across multiple images
What is an example of researcher created visual data? (Orr & Phoenix 2015)
Explored the role of PA on perceptions of ageing
Took photos of participants engaging in PA
Interviewed participants - narrative of images
Thematic analysis of interview transcript
What is an example of respondent generated visual data? (McPhail & Kinchin 2004)
Explored children’s perceptions of sport education
Multiple data collection methods - interviews, focus groups, participant drawings
Drawings used as prompt in interview
Item analysis used to analyse drawings
This was used to support later thematic analysis
What is representative visual data?
Visual representations of existing data
E.g. world map, comic strips
What is visual data reliant on?
On the researcher interpreting and making meaning
What are the strengths of visual research?
Enhance traditional data collection methods
Stimulate discussions during interviews/focus groups
Another ‘layer’ to analysis
Creates additional context/meaning
Increased validity/depth
Can be used with any population - non verbal
Images/videos etc do not forget (added trustworthiness)
What are the weaknesses of visual research?
Tell a story but usually accompanied by text - photo alone isn’t enough
Image manipulation - not necessarily the whole picture
Ethical challenges - issues with consent
Genuine analytical procedures remain to be developed
Researcher produced visual data has potential for bias
