Week 2 Flashcards
What is the cycle of berlos communication model
Referent
Sender
Message
Medium
Reciver
Feedback
What is the referent
Stimulus or purpose which begins the communication process
What is the main driving force linked to
Needs of the media provider or consumer and there are strong feeling of conflict between these two groups
What are media providers need
Financial incentives
Opprotunities to educate
Therapeutic gain
What are consumer needs
Educaiton
Entertainment
What is the sender
Initiator of contact
What does the sender reley on
Owenership
Cenorship
Media regulation and guidelines
What are aspects of the sender people care about
Communication Skills
Attidues
Knowledge level
Position within a socio-cultural system
What is the message
Information or data which is sent or expressed
What are the different types of message
Imagery
Narrative
sound
What is message framing
Message code
Message content
Message treatment
What is message code
A group of sumbols structure in a way that is meaningful to another person language music painting dance
What is message content
The material in the message which provides structure
What is message treatment
The decesion which the communication source make in selecting and arragning both codes and content it includes what is deemed intresting to the receiver depends what they want to gain from this how it is handled
What is the medium
Chanel or vechile for transmission of messages amlost exclusively for the sense of sight and sound
What is mass audiences becoming
Fragmented so many more options where you can get your information from
What is the receiver
Recipent and interperter of the message sent
What is dominant /hegemonic code
Interoperation of decoding of messages by audience members in accordance with intended or preferred meaning
What is professional code
Conventions that media professionals use to encode meaning within media messages incorporation production techniques used to tell a story in a particular way
What is negotiated code
Audience member night accept the broad thrust of a specefic media message yet either adapt or reject elements of the overall message because it does not fit with their own immediate experience of the world
What is oppositonal code
The capacity of audience members to reject outright the preferred or intended meaning of a media message
What is feedback
Response to sender which shapes the way in which messages are subsequently framed by media providers
What are the three types of feedback
Direct - complaints or commednations
Indirect - box office recipeets and sale figures
Bottom line - commercial appeal
