Week 15-16 Store layout, Design and Visual Merchandise

Question 1

Types of Store Layouts (3)

Answer 1

Grid Layout
Racetrack Layout
Free Form Layout

Question 2

LONG GONDOLAS IN REPETITIVE PATTERN

Answer 2

Grid Layout

Question 3

Easy to locate merchandise.

Answer 3

Grid Layout

Question 4

• Does not encourage customers to
  explore store.
• Limited site lines to merchandise

Answer 4

Grid Layout

Question 5

• Allows more merchandise to be
  displayed.

Answer 5

Grid Layout

Question 6

• Cost efficient
  In types of layouts

Answer 6

Grid Layout

Question 7

• Used in grocery, discount, and drug stores.

Answer 7

Grid Layout

Question 8

• ALSO KNOWN AS LOOP LAYOUT

Answer 8

RACETRACK LAYOUT

Question 9

• Loop with a major aisle that has
  access to departments and store’s
  multiple entrances.

Answer 9

RACETRACK LAYOUT

Question 10

• Draws customers around the store.

Answer 10

RACETRACK LAYOUT

Question 11

• Provide different site lines and
  encourage exploration, impulse
  buying.

Answer 11

RACETRACK LAYOUT

Question 12

• Used in department stores.

Answer 12

RACETRACK LAYOUT

Question 13

• Fixtures and aisles arranged
  asymmetrically

Answer 13

FREE-FORM (BOUTIQUE) LAYOUT

Question 14

• Pleasant relaxing ambiance doesn’t come cheap – small store experience

Answer 14

FREE-FORM (BOUTIQUE) LAYOUT

Question 15

• Inefficient use of space

Answer 15

FREE-FORM (BOUTIQUE) LAYOUT

Question 16

• More susceptible to shoplifting–sales people can not view adjacent spaces.

Answer 16

FREE-FORM (BOUTIQUE) LAYOUT

Question 17

• Used in specialty stores and upscale department stores

Answer 17

FREE-FORM (BOUTIQUE) LAYOUT

Question 18

Allocating floor/shelf space locating merchandise in store (or on website)

Answer 18

Space Planning

Question 19

• Where should merchandise be displayed?

Answer 19

Space Planning

Question 20

• How much space should be allocated to each
  category/item?

Answer 20

Space Planning

Question 21

• How many items of each stock keeping units
  (SKUs) should be displayed?

Answer 21

Space Planning

Question 22

• Profitability of merchandise

Answer 22

Space Planning Considerations

Question 23

• Customer Buying considerations
  – Impulse products near front
  – Demand/Destination areas off the beaten path

Answer 23

Space Planning Considerations

Question 24

• Physical characteristics of product.

Answer 24

Space Planning Considerations

Question 25

* Complementary products should be adjacent

Answer 25

Space Planning Considerations

Question 26

* Sales rate – More units of faster selling merchandise need to be displayed

Answer 26

Space Planning Considerations

Question 27

Evaluating Space Productivity (3)

Answer 27

- Sales per square foot - Sales per linear foot - Gross or contribution margin per square foot

Question 28

is a calculation of the average revenue earned per square foot of your retail space.

Answer 28

Sales per square foot

Question 29

- dividing the total sales of a product category by the total linear feet of shelf space allocated to that category.

Answer 29

Sales per linear foot

Question 30

The gross margin of a business equals a business's revenue subtracted by the cost of goods sold.

Answer 30

Gross or contribution margin per square foot

Question 31

The contribution margin is the amount of money that remains after subtracting variable expenses.

Answer 31

Gross or contribution margin per square foot

Question 32

Merchandise Presentation Techniques (7)

Answer 32

* Idea-Oriented Presentation * Style/Item Presentation * Color Organization * Price Lining * Vertical Merchandising * Tonnage Merchandising * Frontal Presentation

Question 33

Creating a store environment (illustraition)

Answer 33

5 answers (circle wl arrow)