Week 13 - Buying Merchandise Flashcards
Goods and services can be bought from national based brand in many ways.
Buying National based Merchandise
Most successful and promptly used market are-
- Meeting national based vendors.
- Wholesale Market centres
- Trade shows
Buying National based Merchandise
Generally retailers meet at market weeks or in trade shows with vendors, take appointment and discuss about the transactional factors.
National Brand Buying process
Sometimes they do not negotiate rather place orders and reviews from different source about factors and take managerial decisions.
National Brand Buying process
The most important thing for negotiation is “_____________________”.
KNOWLEDGE IS POWER
Negotiation issues:
* Prices and gross margins
* Additional mark-up
* Terms of purchase
* Exclusivity
* Advertising allowance
* Transportation
Negotiation with vendors AND issues
Tips for effective negotiation (9)
- Choose a good place to negotiate
- Be aware of real deadlines
- Separate the people from
problems - Insist on objective information
- Invent option for mutual gain
- Let them do talking
- Know how far to go
- Don’t burn bridges
- Don’t assume
emerges when a retailers and vendors committed to build long term relationship, investing opportunities profitable for both parties.
STRATEGIC RELATIONSHIP
- Mutual trust
- Common goals
- Open communication
- Credible commitments
- Awareness
is example of _________________
Maintaining relationship
the law passed on terms and condition that vendors can not offer different to different retailers for same quality and features products.
Terms and condition of purchase
is illegal in merchandising to influence the buying decision of retailers by offering something valuable.
Commercial Bribery
deducting owe money by retailers to vendors when the time of payment missed. It is unethical in merchandising.
chargeback
is system that gives favors to vendors by buying back and sniffing space allowance rather than competitors or buying back of products which slow moving in store. It’s unethical.
Buybacks
- includes goods made without the permission of the owner of a trademark or a copyright. Copyright is an intellectual property. Counterfeit merchandise is an illegal
Counterfeit merchandise
_____________ goods, also known as parallel imports, involve the flow of
merchandise channels, usually across the international borders.
Gray-Market Merchandise