week 12 buying merchandise

Question 1

Retailers and their buyer face a strategic decision about
the mix of national and private brands sold exclusively by
the retailer.

Answer 1

Brand Alternatives

Question 2

So different factors are discussed about-
1. National brands
2. Private label brands.

Answer 2

Brand Alternatives

Question 3

2 types of brand alternatives

Answer 3

National brands
Private label brands

Question 4

known as manufacturer brands, designed, produced and
marketed the product to retailers.

Answer 4

National brands

Question 5

Vendors are responsible for developing quality products
consistently.

Answer 5

National brands

Question 6

• Sometimes they create UMBRELLA or FAMILY brand with sub
  brands.

Answer 6

National brands

Question 7

example: Marico (family brand) produces Parachute coconut oil,
Saffola cooking oil, Hair and care shampoo, Nihar hair oil (all sub
brands)

Answer 7

National brands

Question 8

ALSO CALLED STORE BRANDS, HOUSE BRANDS OR OWN
BRANDS.

Answer 8

PRIVATE LABEL BRANDS

Question 9

private label brands also called _____________

Answer 9

store brands
house brands
own brands

Question 10

• retailers develop design and speciation, contract with manufacturers.

Answer 10

PRIVATE LABEL BRANDS

Question 11

• sometimes national brands work with retailers to make special version sold exclusively by particular retailers.

Answer 11

PRIVATE LABEL BRANDS

Question 12

• In past national brands had more resource to do aggressive marketing than private brands.

Answer 12

PRIVATE LABEL BRANDS

Question 13

• but at present ___________________are investing in private merchandise to create their own their identity.

Answer 13

PRIVATE LABEL BRANDS

Question 14

Categories of Private label brands

There are four types of private label brands.

Answer 14

1. premium brands.
2. copycat brands.
3. exclusive brands.
4. generic brands.

Question 15

• offer consumer a private label comparable to manufacturers quality with little price savings. SUCH AS- Tesco’s finest “the men’s collection”.

Answer 15

Premium brands

Question 16

• a subcategory of private label brand is environmentally sensitive or organic.

Answer 16

Premium Brands

Question 17

imitate the manufacturers brand in appearance and packaging but in low quality with lower price. Generally provided in drug and grocery industry.

Answer 17

COPYCAT BRANDS

Question 18

• SUCH AS – CVS or Walgreens are look like manufacturers.

Answer 18

COPYCAT BRANDS

Question 19

• developed by a national brand often added with a retailer and sold by that particular retailer.________________ has different model numbers for different retailers to sold.

Answer 19

EXCLUSIVE BRANDS

Question 20

• SUCH AS- Canon digital camera sold at both Best Buy and Walmart of similar features has different model number.

Answer 20

EXCLUSIVE BRANDS

Question 21

• targets a price sensitive segments by offering non-frills products at a discount price.

Answer 21

Generic Brands

Question 22

Typically used for commodities like milk, egg at grocerystores and underwear at discount stores.

Answer 22

Generic Brands

Question 23

When the __________ products sales
declines, labelled with the name of commodity. So it has no distinguishing brand name.

Answer 23

Generic Brands